Spinner

Goldfrapp Gets Down With Target

Lesser-known, but still-great music often doesn't get the exposure it deserves. FM radio sure as hell doesn't play it. MTV doesn't even play videos while normal people are awake. For better or worse, commercials and TV shows have stepped in to get real artists paid and exposed to the masses.



Goldfrapp is no stranger to promoting music via TV, movies and advertising. Case in point: high-profile placement in 'Marie Antoinette,' 'Sex & the City,' 'The Sopranos' and 'Desperate Housewives,' and spots for iTunes, Pepsi and Verizon. Keep reading to find out about more indie artists who've hit it big with commercial exposure.

Mute Records announced today that the lovely and talented Alison Goldfrapp will have her songs 'Fly Me Away' and 'Number One' featured in Target's upcoming holiday advertising campaign. The deal with the retail giant marks her largest licensing exposure to date.

Here's a list of more names you might recognize and their appearances in major ad campaigns.

Jose Gonzalez - 'Heart Beats' -- Sony Bravia


Grandaddy - 'Nature Anthem' -- Honda

Iron and Wine - 'Such Great Heights' -- M&Ms Kaleidoscope


Minotaur Shock -'Museli' -- American Express
Ben Lee - 'Catch My Disease' -- Dell
Goldfrapp - 'Strict Machine' -- Verizon
Zero 7 - 'In the Waiting Line' -- HBO Original Series Ad
Ratatat - 'Bustelo' -- Jaguar
Spoon - 'I Turn My Camera On' -- Jaguar
M83 - 'Don't Save us From the Flames' -- Pontiac
The Bravery - 'Unconditional' -- Saturn Sky
The Mooney Suzuki - 'Alive & Amplified' -- Suzuki Grand Vitara
Le Tigre - 'Hot Topic' -- Telus Musical Bunnies
Daft Punk -'Technologic' -- iPod
Gorillaz - 'Feel Good Inc.' -- iPod
Her Space Holiday - 'Japanese Gum' -- Avlimil
Fischerspooner -'Emerge' -- L'Oreal Paris
Kasabian - 'Club Foot' -- Pontiac
Razorlight - 'Golden Touch' -- Pontiac
Jurassic 5 - 'What's Golden' -- SBC/Yahoo
Franz Ferdinand - 'Take Me Out' -- Sony PSP
Kings of Leon - 'Molly's Chambers' -- Volkswagen Jetta
Blackalicious - 'Reanimation' -- Sunkist
Caesars - 'Jerk it Out' -- iPod Shuffle
Bent - 'Invisible Pedestrian' -- Absolut
My Morning Jacket - 'Mahgeetah' -- Aspen Edge Beer
Mooney Suzuki - 'Oh Sweet Susanna' -- Arrowhead Water
Air - 'Surfin' On a Rocket' -- Nissan Armada
Swayzak - 'Speakeasy' -- Motorola
Ratatat - 'Seventeen Years' -- Hummer H2
Mojave 3 - 'Bluebird of Happiness' -- Hummer Beach (H2)
Radio 4 - 'Dance to the Underground' -- Mitsubishi Shopping List (Galant)
Goldfrapp - 'Strict Machine' -- Nintendo
Modest Mouse - 'Gravity Rides Everything' -- Nissan Quest
Stereolab - 'Fiery Yellow' -- Volkswagen Phaeton
Beaulah - 'Good Man is Easy to Kill' -- Nissan
Ming+FS - 'Original Composition' -- Nissan
The Walkmen - 'We've Been Had' -- Saturn
The Polyphonic Spree - 'Light and Day' -- Volkswagen Pods Unite (iPod promotion)

Did I miss a good one? Post it!

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Janine

Crap, I have a bunch... mot repeats though. Er... I think these ones haven't been shared:

The 88 "Coming Home" (Target)
Kenna "The Nature Anthem" (PSP)
New Young Pony Club "Ice Cream" (HP)
The Prototypes "Who's Gonna Sing" (iShuffle)

December 17 2006 at 4:00 AM Report abuse rate up rate down Reply
Tony Obregon

And there's another Geico commerical with an ape in an airport on a people mover with Royksopp's Remind Me in the background...

December 15 2006 at 10:19 PM Report abuse rate up rate down Reply
lindsay

Mellowdrone - Oh My
for Nissan

December 04 2006 at 5:34 PM Report abuse rate up rate down Reply
jessica

outback has butchered of montreal.
and erlend oye (kings of convenience) in geico.

December 02 2006 at 3:02 PM Report abuse rate up rate down Reply
Sylvie

Franz Ferdinand for Herbal Essences

November 28 2006 at 7:43 PM Report abuse rate up rate down Reply
Elle

Umm... Goldfrapp, Ooh la la ;Verizon Chocolate phone.. .or watever it's called

November 12 2006 at 1:29 PM Report abuse rate up rate down Reply
Karli Manson

Hooverphonic-'This Strange Effect'- Slither phone by cingular

November 12 2006 at 11:36 AM Report abuse rate up rate down Reply
me

GOldfrapps strict machine was also used to promote the new season of Nip/Tuck
and who can forget last years Targer xmas ads with Earth Wind and Fire

November 12 2006 at 8:42 AM Report abuse rate up rate down Reply
Derviche

There's also The moldy peaches - Everyone else but you, for an Orange commercial...

Damn, this M&M's ad makes me want to cry... of pity.

November 08 2006 at 3:11 PM Report abuse rate up rate down Reply
Rebecca

Brendan Benson - 'Tiny Spark' - some car commercial?

November 07 2006 at 1:14 PM Report abuse rate up rate down Reply