Most Monumental Album Flops: No. 2

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'Garth Brooks in the Life of Chris Gaines'
Garth Brooks, 1999

Rise: The suburban cowboy superstar has had more than 70 hit singles; more than 115 million albums sold in the U.S. alone.

Fall: Rolling Stone declared Brooks' weird fake-rock-star alter-ego project was "the most monumentally disastrous marketing idea that mainstream pop had seen in years."

Stats: 'Ropin' the Wind' (1991), 14 million; 'In the Life of Chris Gaines,' 1.1 million

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