Rice Krispies commercial, The Rolling Stones
From 1964

We could start an accompanying recurring feature here at Spinner called "I Used to Freakin' Love This Song Till I Heard It in a Commercial, and Now If I Never Hear That Freakin' Song Again, It Would Be Too Soon." It goes without saying, even though we actually went and said it anyway, that a lot of really good rock 'n' roll songs have been appropriated by a lot of cheesy commercials. And I'm not here to spew some half-baked and served-cold rant about "selling out" -- some of the best music ever created was made with one eye on the dollar sign. That being said, one rock commercial song that belongs right here on IFLTS and not on IUTFLTSTIHIIACANIINHTFSAIWBTS is the original jingle the Rolling Stones served up for a U.K. Rice Krispies advert in 1964.

The operative word in the preceding sentence is "jingle" -- that's right, the band created a typical Rolling Stones circa 1964 song expressly about the joys to be found when you pour some milk on a bowl of Rice Krispies, and Stones session sidemen Snap, Crackle and Pop commence to adding a little needed percussion to your morning meal. The other important word in that same sentence is "original," which, or course, when you're talking about the Rolling Stones circa 1964, means it sounds like Chuck Berry. Whereas Chuck had his archetypal tales of sleek, speedy automobiles and stardom-bound guitar heroes, Mick, Keith, Brian, et al., deliver a timeless ode to part of a complete breakfast.

What song do you freakin' love? Write our next IFLTS. Send it to us at spinnereditor@aim.com