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One World, Many Musics: Forward in All Directions!
- Posted on Jul 3rd 2007 10:00AM by Steve Hochman

"World music," though, is another matter. I'm hardly the first or the most prominent person to note this, but the term is just awful: It's patronizing, culturally chauvinistic and simply, well, wrong. What's more, it's all but meaningless. But it's not just that, by and large, the "world music" section of a music store, or what's left in the way of record stores at least, tends to be a dumping ground for anything that's not American- or English-rooted pop/rock/hip-hop/whatever. It's insulting that great artists, great legacies and, in many cases, centuries of great traditions of highly distinctive qualities, approaches and appeals all get boiled down to one convenient brand.
On the other hand, though, maybe it would be more insulting to have Cape Verdean "barefoot diva" Césaria Évora's discs slotted next to those of international superstar and bare-brained diva Paris Hilton. But then it's insulting for Hilary Duff's discs to be with Paris', too, so what does that say? The biggest problem is that all these diverse sounds, diverse legacies, distinctive cultures, get reduced to one catchall label. Seriously, what does the deeply spiritual music of Turkish Sufi Dervishes have to do with the fluffy pop of the same country's star Tarkan? At least they're the same nationality.
But some places you'd find them not far from, say, Johnny Hallyday, "the French Elvis." And how come the latter is put in world music, but Abba and Bjork are not? How about Celine Dion's French-language albums? Is Quebec part of "the world"? Why is reggae in the "reggae" section and not in the Jamaican bins under the world-music banner? Why is Hawaiian music often in the world section, though the French Cajun music of Louisiana is in Americana or folk? How about salsa as "world music," though the capital of the style is New York? Or consider Puerto Rico: If it ever becomes a state, then place it under American music. If it gains independence, it's world music. For now, it's in limbo.
Which brings us to some practical considerations: What do we do with designations that have shifted along with borders? Does music from Serbia and Bosnia still get put under the banner of the former Yugoslavia? And if not, then what to do with compilations from that region drawing from all those states when it was one nation? That's a lot of questions, with no real answers. I mean, I can be as guilty as anyone. Hugh Masekela is filed under South Africa in my collection, though Abba and Bjork are on the "general" shelves along with the Beatles, Stones, Madonna, Jay-Z, Freddie and the Dreamers, Slayer, et al. But where am I going to file a new album by Bob Brozman? His 'Lumiere,' on which he plays nearly all the instruments, mostly strummed and plucked sounds from a multitude of nations and cultures, is a tour de force. But what is it? It's Bob Brozman music.
Yes, of course the world-music designation serves a purpose. People inclined to seek out sounds from cultures other than their own are likely inclined to explore a multitude of origins. Alternate terms that pop to mind don't really do any better. I've been referring to this as a "global music column," but "global" is just a different way of saying "world." "Indigenous music" has been suggested, but, really, how much music is truly indigenous these days?
The one I've always liked is the catchphrase from the great 3 Mustaphas 3. The British band (which purported to be from the Balkans) played music from Eastern Europe, North Africa, the Middle East, India, Asia, Indonesia, Latin America and pretty much anywhere, sometimes in mix-and-match combinations -- arguably truly world music -- and can claim credit for introducing many Westerners to these "exotic" sounds in the '80s and '90s, both through its own recordings and the releases by leader Ben Mandelson, (a.k.a. Hijaz Mustapha) on his pioneering GlobeStyle Records label. (You can get a good idea of the highly irreverent but musically respectful ensemble from this wry video.) The way the band described its repertoire? "We play local music." The music just happened to come from many localities. That works for me. This is a local music blog! As the Mustaphas' motto says: "Forward in all directions!"
- Filed under: Around the World
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As a promoter of Caribbean music, mainly soca and calypso,I find it an irrelevant category, that does absolutely nothing for genres such as soca or calypso. It is mainly a catch all for everything, it lacks definition.
September 15 2007 at 9:56 AM Report abuse Permalink rate up rate down ReplyInteresting article, and indeed column. I very much like the suggestion of using 'local music' but worry about how the big music stores might use it - particularly, as you say, in light of the way they use "world music", which by and large is just lazy.
July 13 2007 at 4:35 PM Report abuse Permalink rate up rate down ReplyFirst, I like the term "culturally chauvinistic," as used here. Has a nice ring to it, and is certainly an accurate criticism of the phrase "world music."
Second, on the "genre" film question: just having a label doesn't make it a "genre film." Generally, with film, the larger categories, like comedy, drama, or action/adventure, are not referred to as "genre" films. More often, it's applied to more specific and less widely-popular categories, like horror, westerns, or detective movies.
Been greatly enjoying your COLUMN, Steve. Keep up the great work!
(Oops) ... enjoyed it regardless.
July 04 2007 at 4:24 AM Report abuse Permalink rate up rate down ReplyInteresting discussion, amusingly addressed. I can only suggest a solution to one small part of the conundrum. Don't file Celine Dion's French-language albums. Just. Don't. File them at all. In fact let's keep it simple -- let's not produce or distribute them, shall we?
But that's a whole other rankle.
There used to be an indie video store nearby. It had the standard sections -- new releases, drama, comedy, foreign(?), action, porn in a curtained-off room. And then clustered around a center pillar was a small section called "Genre." These were gay- and lesbian-themed films. But I never understood that heading. By virtue of classifying them, shouldn't that have made all the videos there "genre" films?
Still wondering. Also wondering if this has any relevance to your column. Enjoyed
Ah, that old label quandary. I find "world music" a vaguely useful term, and I'm not offended when SoundRoots is called a "world music blog." At the same time, I always try to highlight each artist's originality and distinctiveness.... I see "world music" kind of like those freeway signs that say "San Francisco - 140 miles" -- after a while you start needing more specific directions, but if you're heading into completely new territory, it's nice to have that umbrella label.
Oh, and my Hugh Masekela is filed under African. Along with various African roots, jazz, even hiphop. For some reason, I find it easier to organize by geography than trying to categorize each artist's sound.
dj earball
www.soundroots.org
And Zydeco goes under "Assorted" in my collection all the time 'cause it's NOT Cajun and doesn't have it's own box!! Haha
July 03 2007 at 10:55 PM Report abuse Permalink rate up rate down Reply"Hugh Masekela is filed under South Africa in my collection, though Abba and Bjork are on the "general" shelves along with the Beatles, Stones, Madonna, Jay-Z, Freddie and the Dreamers, Slayer, et al." HAHAHAHA. That is SO like you and so perfect!! Haha. :D Okay, all I gotta say, and just switch out "folk" for "world" if you want, is what Louis Armstrong said, "All music is folk music. I never heard a horse sing somebody a song." Anyway, yeah, come to think of it, "world music" doesn't really make a whole lotta sense, but I guess it's rather more a way of just narrowing down the number of labels on your CD shelves or whatever. As for me, I've got my discs in boxes that look like this: Rock/Rockabilly, Cajun, Punk/Metal, Classical, Surf, Assorted. That's the easiest way for me to remember how to find everything.
July 03 2007 at 10:53 PM Report abuse Permalink rate up rate down ReplyAs far as I can tell, I'm the only person who doesn't mind this label. Maybe it's because I'm OCD, but I don't mind labels in general, if they assist in organization or semi-logical classification and, therefore, decision-making.
Nope, Sufi chants definitely aren't the same thing as Tarkan, but if a Turkish person walks into a Sam Goody looking for something to buy that reminds them of home, it's pretty convenient to have them in the same place.
As for some genres being stuck away in folk/Americana, well... folk's usually right next to world. I usually look through both when I'm in a record store, don't you? They're usually only a few rows wide.
I guess I just don't find it offensive or annoying, simply because I find it useful. If someone wants to suggest a better term, fine, but I feel like this one's working for now.












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