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Nikki Sixx Urges Industry to 'Make Music, Not Coffins'

In the debut of Spinner's Shout It Out Loud column -- a feature in which we invite musicians to climb atop their proverbial soap boxes -- Motley Crue bassist Nikki Sixx takes on the industry that both made and broke him, helping his band sell more than 45 million albums worldwide, while simultaneously feeding -- or, at best, ignoring -- his destructive drug addiction. Sixx, six years sober, details his harrowing struggle in his forthcoming memoir, 'The Heroin Diaries,' due Sept. 18.

So, you're sitting there with a new guitar and a dream. Maybe your favorite band's music and a poster on your bedroom wall. You practice and practice, and your friends want to know why you don't want to hang out all the time anymore. But you stay locked in your bedroom, and practice. You say, "I'm learning something new." You dive into music with a passion you've never felt before, and nobody understands. You tell everybody your dream and they laugh and say, "C'mon. Forget that. You know it will never happen." But you know in your heart that it will. You're gonna make it to the top. Music will be your life, and you will breathe new life into music for all the world to hear. You have no doubt that you're on your way.

Then one day you wake up and your dream has come true. You roll over in bed and your head is no longer full of excitement, wonderment and passion. It's clouded with dread, 'cause you can't get outta bed without that hit, a toke or a drink. The crowd from the sold-out show is still ringing in your ears, but you don't really care anymore. It hurts ... it hurts so bad you have to do it again and again. You're not a dreamer anymore -- you're an addict. And so the story goes ... This isn't a new story, or refreshing at all. So why do I rant? Well, to be honest ... it's not that, but it's this that I want to talk about.

The music industry is a business. We all agree, and I am the first to tell you, I'm a business man. I have a family to support and bills to pay. I'm not unique in that way, but in any other profession your business partners, the executives, the wives, girlfriends and co-workers would not leave you to die, or worse, enable you to continue on being an addict. So why in the business of music?

Well, let's see ...

Maybe the record companies, managers, agents and hanger-ons don't want the money to stop? They say things like, "It's OK, 'cause he's in a band. It's OK, it's just a car crash, it's just a hotel room, it's just cocaine, it's just a few too many drinks. Don't ruffle his (or her) feathers ... everything's gonna work out. We can't cancel the tour, the TV show. We have a deadline for the album." Or worse, they say nothing.

Well, you know what? People die from this shit and record sales go up. Oh, wait, there's a good motive. It's a business after all. Cruel, sad and true. I've seen it, I lived it. So why bring it up? Well, to be honest, it's not humane to pussyfoot around this pink elephant that's dying in the middle of the room.

In our song 'Life is Beautiful,' we sing, "It took a funeral to make me feel alive." I think we need to stop enabling artists before the blood hits the floor for humans' sake, not for gross ticket sales' sake and not for commissions, but because we care. Think of the lives that might have been saved if someone stood and said to the artist in a downward spiral, "I won't manage you or release your albums unless you get help. I love you too much to watch you die." End of story. Walk away, and stop turning a blind eye. There are those in this business who do that, but there are far too many who don't. Enabling someone is the same as killing them -- it's just the dull side of the blade and it's a slower, more painful death for everybody involved.

Janis Joplin, Jimi Hendrix, Keith Moon, Kurt Cobain ... Oh, God, the list goes on and on, and it will continue to grow (and grow). I was on that list and now I'm off. So, if I have just one thing to say to another artist, it's remember that dream. And if I have one thing to tell the music business, it's to stop kissing the addicts' asses. Get some balls and find your hearts. Stand up for artists and not for money. Let's make music, not coffins.

Posted by Nikki Sixx on Aug 7th 2007 2:00PM
Filed under: Shout It Out Loud

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  • Comments (24)

Reader Comments(1 of 2)

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Alexat 8-08-2007

Apparently some addicts you cant stop...thats what the Leppard guys said of Steve Clark..they said they couldnt stop him from dying even though it was happening in front of them...so then what?

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camiloat 8-09-2007

One of the things people don't realize is that behind the dirt of live, there is knowledge if you get to experience the dirt and clean it off, you are a wise clean human, other wise just clean a human, Nikki Sixx is a wise clean human.

Nikki is my idol, in the dirt and in the clean, this guy lives life to the fullest. And he is a philosopher, a sagitarius( how do you spell that) I am a sagitarious too, Nov 30 77 I was born.

My band is up in myspace finally after years and years of struggle, the dream never dies, and i can't let it die, persevere, overcome, conquer. On the way, I have my idols, the ones that taught me how to rock. My dad and Nikki Sixx.

Camilo
Noise Way Out
http://www.myspace.com/noisewayout

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Michelleat 8-13-2007

I had the fortune of seeing the Crue live in Victoria, BC, summer 2006. I read their book, The Dirt & came away with a whole new respect for Nikki Sixx. This man has lived & breathed rock n' roll & was successful in spite of his addiction. He knows exactly what it is like to be an addict & has the presence of mind to share his experience. Not to gain sympathy but to share an insight into what makes an addict tick. I agree with him when he says people turning a blind eye are indeed enableing addicts to continue. I know I'm married to one. I believe that rather than point & judge addicts there needs to be more help out there. More resources for the families of addicts. Furthermore, drugs generally are used as a bandaid by addicts to mask painful issues. We need to uncover & support the issue, not the enable the bandaid of drugs.

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audiotacoat 8-13-2007

the cold reality of the music industry. Nikki Six makes some really good points about the industry being a business. Managers, producers, etc. don't all seek to make the greatest art possible. They create things that will sell in order to make even more money. that's why artists share the same songwriting teams, producers, etc. its formulaic and the art is suffering because of it.

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mikeat 8-14-2007

Nikki shut up! try working for living. My boddy aches from building homes for over 20 years. if anyone should be a drug addict it should be all the men that build this country. we work for shity wages and work our whole lives to make what you made in a month. At least you never have to worry about money.

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Jack Kittelat 8-14-2007

Nikki you are my hero, i cant wait for your book, i love you

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Tatianaat 8-14-2007

This is really disappointing. I thought that with all the hype about the new music and a new book that you would have some NEW insight into YOURSELF, and not the music industry. Enablers exist in any group, be it family, friends, neighbors, co-workers (YOUR BANDMATES!!-What about them for ENABLERS!!) Is it easier to see the industry as enabling you as opposed to your bandmates, or anyone else for that matter?

I am really glad that you are well. But when are YOU going to take FULL responsibility for your OWN actions? At the moment, you are so far away from seeing YOU. What a disappointment.

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amandaat 8-14-2007

I think everything is said is completely true, and I'm sure he does have his own new insights and perspectives in life, but come on...the entry was long enough, cut him some slack! I think he is right. For some reason, when someone dies, it makes for more record sales. While these entertainers are poisoning themselves, nobody stops them because it gets better publicity and gives the person an "edge." I think it is safe to say he has learned his lesson considering he has been on the brink of death several times and that Nikki is now a grown man with children to take care of. I love Nikki, he's been one for my heroes since I was 14-ish, and I will be a supporter of his forever.

Well said Mr. Sixx...can't wait for your book to come out. =)

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HONEYat 8-26-2007

Your right...The industry has nothing to loose, but money, if they step in and actually care. Maybe the other "band members" did try to help. It just wasn't brought up. Give him a break, he's done a wonderful feat for himself and his family. Have you ever been an addict? If not you have no clue, or right to judge.

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highcottonquinnat 8-26-2007

I like Nikki Sixx but how anyone could look up to him as a hero is beyond me. You people who do, need to find some real heroes. Michael Collins was a real hero; Nikki is just a fucked up hedonistic human being who happened to get rich doing what he loved, which was making music. Michael Collins died trying to liberate his people from tyranny; Nikki Sixx did heroin until near death and fucked nasty chicks that he wouldn't have fucked if he had been sober. Big difference!

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TYLER BONEat 8-27-2007

Yo Nick!!!!!!!!! This is T.Bone from defunct F.C.G.P. say'in whatup. Whats it smell like?! Thanks for the party! Tell your daughter I said chello! SHLATE!!!!!!!!!!!

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TYLER BONEat 8-27-2007

Can I get a job?! No just kidding! Got me a grip!
LATE!!!!!!!!!!!!!! T.BONE

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TYLER BONEat 8-27-2007

So whatsup!!!!!! Is Tommy gonna kick my ass or what?!!! T.BONE

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TYLER BONEat 8-27-2007

Hey!!! F.C.G.P.'s got what it takes!!!! Can I get a show, How about a catolog for clone your own fuck me dolls.Rock stars!!! Please!! Come on man!! I'm good!!!!!!!!!!

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Shannonat 8-27-2007

I always loved Motley Crue. And I can remember when I was 16 I had the biggest crush on Nikki Sixx!!! I think he is very talented and I can't wait for his book to come out, I will be buying myself one. Well I just want to say best of luck in the future and I still adore you Nikki Sixx!!!!

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beautyandbrainsat 8-27-2007

I saw a small black and white pic of Nikki in some metal mag before they got really hot, around '83-'84. All the caption said was his name, his position in the band and the band name, Motley Crue.

From that one pic alone I was hooked! I've loved rock/metal all my life yet seeing that pic was the first time I ever got really excited about a band. In fact, it was the first time I really felt something big was about to happen in the world of music; I somehow knew Motley Crue was going to be the accelerant of what would later become known as the '80s metal explosion.

As soon as my feet could carry me to the mall I went to the record store, looked up "Motley Crue" and found the rosetta stone of my ongoing love affair with metal - 'Too Fast for Love.'

And I was only 14.

I'm now a still frequently-carded 39-year-old, and though I've expanded my musical tastes quite a bit I still love metal.

And of all the musicians young and old, dead and alive, legendary and forgotten which I've been smitten with...I still have the hots for Nikki Sixx.

Love ya still, babe! ;-)

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Kateat 8-27-2007

Actually, everything Nik says is basically fact. I worked for a competing label in promotion. All that mattered was airplay/sales...very competitive. The top execs were tone deaf; we travelled around our territories, trying to promote the records that we knew which stations would be into...since we all worked in different cities, we had weekly conference calls, where basically a lot of yelling (by our bosses) went on.
Anyone remember Stevie Ray Vaughn? His record sales skyrocketed after his death. Our Rock Radio PVP made a "joke" about how "maybe we could get some friggin' airplay and sales on one of our up & ccoming artists, if while on tour his plane might crash...the worst part? He was serious. Drugs? they were everywhere. A lot of my coworkers, eventually ended up in rehab since the stress was so intense. We'd trade pills at conventions, drink too much, just to be able to "stand" being there and around our management team, who were a bunch of overpaid morons. It was the most exhausting job I ever had...the money was good, but at what expense? It was so cutthroat, it got to be unbearable...Great artists were signed to be "write offs" (meaning dropped very quickly and money spent on video's and promotion, was "written off at tax time as a loss". Very sad, I became jaded by the time I was 22. I still love music, but it took years of being out of the industry to be able to appreciate it, again.

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Shannonat 8-27-2007

39 and still carded yeah right HAHAHAHA

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Shannonat 8-27-2007

I really believe beauty and brains thinks Nikki Sixx is going to read this and find her, (just like a fairy tale)because after all, she is a 39 yr. old (soon to be 40 AN "OVER THE HILLY HILL HILL" that still gets carded.... SURE SWEETHEART IN YOU DREAMS!!!! Just one more funny thing, to say you looked at his photo and just knew they were on their way to Heavy Metal Heaven.....OMG smoke another one you obsessed FREAK CHICK!!!! I am sure you are a fake bleach blonde with tan wrinkled skin and fake oobs-bay "THAT IS STILL LIVIN' IN THE 80'S!!! Give it up crow your wet dream has just dried up Beauty and Brains you are not!!!!!

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Shannonat 8-27-2007

bvcbc

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