What's that Song in the Geico Commercial?

'Remind Me,' by Röyksopp

Insurance company Geico uses Röyksopp's 'Remind Me' as airport music for a commercial in its "Cavemen" advertising campaign. Röyksopp is Torbjørn Brundtland and Svein Berge, from Bergen, Norway, who started experimenting with electronic music in the early '90s. However, they had not performed together until 2001, when they released their first album, 'Melody A.M.' During the ad, their 'Remind Me' plays while one of the campaign's cultured Neanderthals is on a moving walkway at the airport. He passes a sign whose slogan obviously upsets him: "It's so easy a caveman could do it!" The popular advertising campaign has been so successful it spawned the new 'Cavemen' comedy series on ABC.

Röyksopp have licensed their music out to other companies for use in commercials before Geico, including T-Mobile: The duo's first single, 'So Easy,' which aided their rise in popularity around the U.K. after the cellular phone company featured the song in an advertisement. Röyksopp -- the name comes from the Norwegian word for "smoke mushroom" -- also found popularity by releasing a few experimental music videos. The clip for 'Remind Me' earned the group the 2002 MTV Europe Best Music Video. Röyksopp are also known for their remixes of songs originally by Coldplay, Beck, Peter Gabriel, the Streets and Queens of the Stone Age.

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