Andrew H. Walker, Getty Images Nine days after the deadly tornado that touched…
- Posted on Oct 2nd 2007 4:30PM by Christina Lang
'1234,' by FeistFeist's music video for her song '1234,' from her 2007 album, 'The Reminder,' is featured in that whimsical ad for the newest generation of Apple's iPod Nano. In the spot, the Canadian singer and songwriter -- clad in a blue, sequined, one-piece outfit -- is in full dance mode on the screens of the multiple iPods.
The video's origin traces itself to Feist's upbringing in the Great White North. The 31-year-old told PopJustice that the concept was inspired by her childhood appearance as a dancer in the opening ceremony of the 1988 Winter Olympics in Calgary. Accordingly, when the woman born Leslie Feist came by our studio to perform, she was proud to present herself as just a typical Canadian musician, sharing that her lifelong goal is to tap her own maple syrup. She is also known for her membership in Broken Social Scene, telling Spinner that working with the Toronto-based group is like going to a family picnic, with "croquet games, lawn darts and relay races."
Today's musicians are turning to television to spread their songs, and Feist is no different. Apple is not the only tech company that has recognized the marketing power of her tunes: Verizon Wireless chose to showcase 'My Moon My Man' in a spring 2007 advertising campaign for its LG Chocolate cell phone. However, the songstress will not license her music to just anyone. McDonald's was keen to use her 'Mushaboom' in a campaign, but she rebuffed the fast-food purveyors.
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