'The Way I Am,' by Ingrid Michaelson

Few things say autumn like cozy sweaters. Old Navy knows this and is looking to cash in on this fact with the help of unsigned MySpace wonder Ingrid Michaelson's cuddly song 'The Way I Am' in the company's TV ad touting its fall line of Fair Isles.

The adorable tune, a reflection of Michaelson herself, whose bespectacled looks resemble those of '90s singer Lisa Loeb, clocks in at only two minutes and 15 seconds in length -- but don't let its brevity fool you. Since the Old Navy commercial hit television screens, her independently released album 'Girls & Boys' has broken into the Billboard Top 200 and 'The Way' has been steadily climbing the iTunes singles charts (currently, it's at No. 7, trailing only tracks from superstars like Britney Spears and Kanye West).

But this isn't the first time Michelson's music has found success through the proverbial boob tube. Her songs have been featured in the CW's 'One Tree Hill' and the indie hit-making machine that is 'Grey's Anatomy.' Season Three of the ABC hospital drama featured a total of four of the singer-songwriter's tracks, including 'Keep Breathing,' which enjoyed a three-minute stream on the season finale of the show and made it onto its third soundtrack CD.

So what does the sweet-singing siren think about all of her grass-roots success? She's thrilled ... but cautious. The Staten Island, N.Y.-born vocalist recently posted a grateful blog entry on her MySpace page about the commercial in question: "[It] has afforded me many opportunities that I would have never had before! And because I am still going at this without a label, which is fun but scary, I am able to fund my career as a record label would ... at least for now!" Interestingly, however, Michaelson encourages her fans to weigh in on whether or not her involvement with Old Navy marks her as a "sellout." "When do you call it 'selling out' and when do you call it 'succeeding'?" she asks, then quickly jokes, "I suppose I should have stayed in my basement playing concerts for my dolls."

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Ingrid Michaelson on NPR

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