Just on the heels of Dangerbird and Radiohead's generous release strategy last week, Ray Davies, former Kinks frontman, is gearing up to release his new solo album, 'Working Man's Cafe,' this month free of charge ... sort of.

The catch? Fans must pick up a copy of the U.K.'s Sunday Times on October 21, when the album will be given away in tandem with the publication.

"This is a first for the Sunday Times and Ray Davies," said Times Media Sales and Marketing Director Katie Vanneck. "And [the promotion] continues the changing trend in the music industry for artists showcasing their new work."

The promotion follows the model set by Mail on Sunday's high-profile giveaway of Prince's 'Planet Earth' album earlier this summer. One Davies track from 'Cafe,' 'Vietnam Cowboys,' will be available as a free download starting Sunday, Oct. 14, at Timesonline.co.uk.