'Lake Michigan,' by Rogue Wave

Follow a young woman as she jumps in and out of videos and paintings like a 21-century Alice in Wonderland, dancing with giant pink bunnies as well as exploring an alternate universe inside a bass drum. No, you're not on drugs -- you're watching Zune's trippy new television ad, which first aired on Nov. 1. To complement your sober-psychedelic experience, Zune chose Rogue Wave's 'Lake Michigan,' from the band's 2007 release 'Asleep at Heaven's Gate.' Lead singer Zach Rogue told Spinner he really likes the commercial, but "when I wrote the song, I wasn't even sure if I was going to record it. So I'm pretty shocked it is being used in anything." He also said that he "bet Lewis Carroll would have dug [the commercial] quite a bit, too."

Rogue formed the Oakland-based quartet after losing his job in the 1990s dot-com bust, and since then the group has released albums on two record labels -- Sub Pop and, more recently, Jack Johnson's Brushfire Records. Chosen for Zune's advertising campaign and as November's Ignition Artist, this is not the first time Rogue Wave have lent their music out. The soundtrack to 'Napoleon Dynamite' featured a live version of 'Every Moment,' from thefoursome's 2003 release 'Out of the Shadow,' and 'Eyes' was featured on two episodes of NBC's hit sci-fi drama 'Heroes.'

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