PhotoSynthesis: The Turtles

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Wisconsin, 1969:
We were touring the Midwest, driving around in two station wagons with all their gear in the back, doing little concerts. And as we drove through Wisconsin one afternoon, we saw these signs that said "Cheese" -- with an arrow. And we started following them just to see what the hell it meant. And at one point we stopped and took this picture, and then we kept following [the signs] for a while and finally came to a place called the Bass Lake Cheese Factory. We all went in and bought all kinds of cheese. Mark Volman is the one who's sitting by the pole; he was my neighbor in Laurel Canyon, so we were really good friends. For years after this, we would get a catalog once a year from the Bass Lake Cheese Factory, and I would shout across the street, "Hey, Mark, did you get your catalog?"



Photo 17 of 26

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