What's That Song in the DeBeers Diamond Commercial?
'Falling in Love at a Coffee Shop,' by Landon Pigg
Perhaps you've had that feeling of unknowingly falling for someone. If you have, then this DeBeers "Diamonds Are Forever" commercial really hits home. A young man and woman driving along a city street have nothing to say, because Landon Pigg's music says it for them: "I think quite possibly, maybe I'm falling for you/Yes there's a chance that I've fallen quite hard over you." While some watchers are consumed by the lyrics of the "Coffee Shop,' Pigg seems to have a different opinion. He told Spinner, "It's great getting to hear a song against such beautiful cinematography. Even if your TV was on mute, you would still be satisfied."'Falling in Love at a Coffee Shop' has brought Pigg digital success, selling more than 13,000 downloads in its first week available on iTunes -- largely due to its exposure in the ad. Pigg's music has also been featured in television shows including ABC's hit medical drama 'Grey's Anatomy.'
Being born and raised in Nashville, the 24-year-old singer-songwriter relies heavily on life experiences for the content of his music, and he attributes his talents to his parents -- his father introduced informal music lessons into Pigg's life during his teens, and his mother nourished his poetic side. Starting out performing in local coffee shops, Pigg no longer heads to the caffeine-driven establishments to spread his music, saying it's too emotional to have an espresso machine running at the climax of his songs.
Listen to the Song!
Buy it on iTunes
Can't find that song from that commercial? Send the commercial, movie or TV show to us at whatsthatsong@aim.com.
Posted by Christina Lang on Jan 15th 2008 5:30PM
Filed under: What's That Song?
Reader Comments(1 of 4)
Diane Pat 1-21-2008
Wow! Love the song - It is so hauntingly beautiful! Love the commercial - it says so much without saying a word! Landon Pigg should release it as a single. Or maybe as a release from a CD of the same title. I would definitlely purchase it. Thank you Landon Pigg for bringing romance back. I haven't heard such a beautiful song or melody in a very long time. We need more music like this.
J. Campbellat 1-21-2008
The ad agency for Diamonds Are Forever does an incredible job. Their "Dandelions" commercial had this same feel. Was haunting and beautiful at the same time. Beautiful match of video and music. I mean, you have done something right when people go to the web site to watch and listen to your commerial! It made me kind of sad when they took it off. Gave me a couple of minutes in the day to just take a breath and feel good.
blumax1953at 1-21-2008
Yes that song is nice, but i would like to know the title of the Taco Bell song. Its a 30 sec. commercial and its an newer upbeat rock song, and the only lyrics they use are "One More Time"
Thanks Don
Debbiat 1-21-2008
I thought this commercial and song was exceptional from the first time I saw it. Evidently my husband thought so to. On Christmas morning he presented me with a DeBeers 2ct diamond journey necklace. I later found out that this commercial was the inspiration for the purchase. Thanks DeBeers for the fantastic commercial and for my show stopping necklace.
Richardat 1-21-2008
This commercial does a great job at reaching people. It touches us because it it about more than a product. It is believable. Well almost, most of America, especially cab drivers, would be blasting thier horns rather than drive around the in love couple. The imagery still speaks more than words while the song finds it way home to one's heart.
Summerat 1-21-2008
I thought the song was from Huffamoose, it sounds lyrically similar to their song, "James"
dan kat 1-21-2008
I like that EPIC BATTLE type-music in Latin, with the (Nike? Gatorade?) ads,
with B &W sports scenes
Search youtube for O Fortuna Pango Vulnera, pick the 5;00 version with the japanese chorus
cjat 1-21-2008
Unless the article writer is 90, why does she refer to the couple as young? I liked this commercial BECAUSE of the baby boomer perspective.
mike bresslerat 1-21-2008
makes me think of thw loves i'ev lost
Still a romantic 40-Somethingat 1-21-2008
Oh, Kitty, Kitty, Kitty....
The diamond is not part of the illusion, it is part of the romance! The hands clasping at the onset of the advert gives indication the relationship is the magic wand, and will be ten, twenty, and hopefully many more years from now.
Jodie Mowellat 1-21-2008
DeBeer's needs some good publicity since the Class Action Lawsuit was filed.
grace ~at 1-21-2008
wow! finally an answer to the question i've had since seeing this commercial for the very first time! i LOVE LOVE LOVE this song!...looks like i'm going to be adding a new cd to my collection. :)
solomeeeoat 1-21-2008
I love the commercial sung by Christina lang with him putting the necklace around her neck in bed. It is sooooo cute!
Donna Westat 1-21-2008
Once more with feeling - SAPPY
elleat 1-21-2008
Wow! I've loved this commercial and song since the first time I saw it. Since then, I've had a similar experience (without the diamond), but it's not the diamond that does it for me. It's the way that he looks at her and the way that they touch hands. The diamond is just the icing on the cake! The beautiful song just makes you want to experience the words in real life.
chilly palmerat 1-21-2008
If you like this song/sound check out Nick Drake.
gwat 1-21-2008
blumax1953, One More Time is by Joe Jackson.
Leighat 1-21-2008
The love that's portrayed in this commercial is what I'm content to wait on. It is so orchestrated that if you allow yourself, you can feel it. For those of us waiting for true love, it encourages us not to "settle". Love is everywhere if we look and is there if you want it.
Cinat 1-21-2008
I don't know which is more annoying, the song or the commercial itself.
In the description above, did it say 'young' couple? Uh yeah... the guy couldn't be more than 50 or so.
I do appreciate getting the song and the artist identified though, another one to add to the insipid music list.
Kat Nelsonat 1-21-2008
Well, well, another sappy songs to seduce people into spending money. Personally, I would trade all my diamonds and jewels for a man who was actually faithful instead of being bought off with jewelry or conned into believing that he would be a man of honor and keep his word after the glow of the honeymoon, etc. wore off. This is just more marketing crap.