Michael Buckner | Frazer Harrison, Getty Images Now this is a collaboration that…
- Posted on Mar 20th 2008 3:00PM by Kim Davis
'Kaboom,' by Ursula 1000As if its monopoly on the iPhone weren't enough, AT&T is pimping yet another sexy exclusive on its service, called the Walkman Slider. As the name suggests, the phone stores MP3s and, well ... loves to move. Beyond its intended slide-to-talk function, the Slider is also an adequately agile device for creating artful displays reminiscent of fireworks and rocket ships, as evidenced in the mobile company's new TV commercial. In the advertisement, we see phones arranged in decorative bursts, jumping and propelling in stop motion-style to 'Kaboom' -- a jumpy, dancey track from Brooklyn DJ Ursula 1000.
It's an almost absurdly appropriate title for the tune backing the animated electronics, which the ad calls "bursting with light and color" -- kinda like Mr. 1000 himself, whose work has always been firmly planted in the dramasphere. And it's no wonder: The New York native -- real name Alex Gimeno -- was exposed to bossa nova, world beat and most of Miami's musical offerings at an early age when his father, who was in a flamenco band, moved his family south. Even Gimeno's performing name -- inspired by sexy '60s actress (and onetime Bond girl) Ursula Andress -- leaves a trail of glam in its wake. And we can't forget to mention the titles of his various releases, which include 'Kinda Kinky,' the 'Very Leggy' and 'Mucho Tequila' EPs, 'Elektrik Boogie' -- you get the idea.
While he flirted with doing the band thing in a group called 23 (the members of which went on to form the Postmarks), he quickly focused on his own creations. His latest work, 'Undressed ... Remixed,' is a (digital-only) collection of songs from his previous studio CD 'Here Comes Tomorrow,' which have been remixed by fellow international electro stars including All Good Funk Alliance (who re-worked 'Kaboom'), Ladytron, Myagi and more.
Gimeno thinks the people at AT&T liked 'Kaboom' because it's "playful and quirky," and he has no qualms about letting the mobile giant use his song. In fact, his tracks have bounced their way onto more than a few television shows, including 'Sex and the City,' 'Grey's Anatomy' and 'Desperate Housewives.' "If a promotion company feels like it could fit, assuming I'm cool with the project, then it's all good," he told Spinner. "I thought the commercial came out pretty cool," he admitted. "It played nicely with the animation."
Listen to the song!
Buy it on iTunes