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- Posted on May 19th 2008 6:00PM by Kim Davis
'The Yeah Yeah Yeah Song,' by the Flaming Lips
The soundtrack to all this fresh, leafy action is the first track off the Flaming Lips' 2006 (and most recent) release, 'At War With the Mystics.' Its silly, undeniably apt title, coupled with an infectious hook, render the 'Yeah Song' a distinctly Lips-ian tune. And while its hopeful message posing an ethical question -- "If you knew all the answers and could give it to the masses/Would you do it?" -- is deleted from the Kraft ad entirely, its playfully repetitious chorus and danceable beat ultimately complements images of crisp, colorful veggies and fresh-faced women happily biting into lettuce drenched in dressing.
So kudos to Kraft for confirming its passion for produce and revamping its product -- an inspiration it calls "Pureeka" (get it?) on its Web site. Strangely, frontman Wayne Coyne and his colorful crew of 'Fearless Freaks' also have a penchant for portmanteau ... with the same word! Their eighth studio album, 'Zaireeka' -- an ambitious four-disc release, meant to be played simultaneously -- combines the African nation Zaire with "eureka." Weeeird!
The Flaming Lips, who formed in 1983 in Oklahoma City, have been licensing their tunes for advertisements and movies like bandits. You might remember 'W.A.N.D.' rocking 2007's Dell Inspiron Laptop commercial or the soaring 'Do You Realize' lulling us in both Land Rover and Mitsubishi automobile ads. And in the end, while some have criticized the band's decision to dive face-first into the commercial fire, wouldn't we rather be listening to the psychedelic majgesty of the Lips on TV than that same Natasha Bedingfield song?
Listen to the song!
Buy it on iTunes