What's That Song in the Heineken Premium Light Ad?

'It's Love,' by Chris Knox

If you happen to be transported to New Zealand and bump into the singer-songwriter Chris Knox, you may want to bop him over the head with a green bottle. That's because his inane, chirpy little Casiotone-ish ditty 'It's Love' has embedded itself into your skin like a thousand chiggers, thanks to those incessant Heineken ads.

From the marketer's standpoint, it's earning its money and then some, jingle-wise. "I need yooouuu," the Kiwi drones. "I need you every single day and I want yooouuu..." It's enough (it's la-la-la-la-la-la) to drive a man to drink, and you can guess what the brand will be, since we can't think of anything else right now.

The camera follows a global relay of stereotypes, passing along Heinies like olive branches. Things get a little hinky when the chick in the sleeveless dress strides through the snow toward the Grizzly Adams type, who lets out a creepy guffaw. Also on the disturbing side is the ballerina entering a sauna-ful of leering geezers.

"Share the Good," reads the tag line. Depends on your definition of "good."

Listen to the song!

Buy it on iTunes
Can't find that song from that commercial? Send the commercial, movie or TV show to us at whatsthatsong@aim.com.