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- Posted on Jun 6th 2008 12:00PM by Kim Davis
'Maybe Tonight,' by Nicole Atkins
In Old Navy's latest ad, which showcases the budget-priced clothing retailer's new line of sexy-sparkly, ready-to-wear party dresses, four girls do just this. The girls are on their way to the MTV Movie Awards and they have the familiar butterflies-in-the-stomach feeling that anything can happen -- a sense of possibility that's literally expressed in their choice of primping music. As the girls twirl, laugh and strike poses in the mirror, Nicole Atkins' song for possibilities, the romantic 'Maybe Tonight,' guides them through their delicate preparation.
The first track off her 2007 LP, named 'Neptune' after her birthplace in New Jersey, 'Tonight' proves that Atkins revels in the big, sweeping soundscapes that she brings both on the album and especially at her live shows. An exalting tune that would make Phil Spector proud with its boisterous girl-group sound, it's indicative of the entire album, which she makes no apologies for. "I'm overly dramatic and really annoying and loud and big," Atkins has said. "There was no other way to do it but super-epic." Atkins got her start playing small gigs around New Jersey, New York and even North Carolina, where she attended college to study illustration. But it wasn't until embarking to Sweden to record 'Neptune' that she truly honed her self-proclaimed "pop-noir" style. Influenced by the Sundays and Roy Orbison, it's easy to see where she gets her adoration for dreamy musical vistas and introspective lyrics.
So how does the pool-playing, pork-sandwich-eating dame, who describes her style as "'that whole '50shousewife crazy pirate theme" feel about the girly commercial? "It's great," she told Spinner. "When I wrote it, I always pictured it being in a movie. I like to think of my songs as mini-movies anyways ... so i was pretty stoked that it got used." But she maintains that "without a doubt, Nick Drake's 'Pink Moon,' in the Volkswagen commercial" is the most iconic music/commercial pairing of all time. We might agree.
Listen to the song!
Buy it on iTunes