What's That Song in the Schweppes Balloons Commercial?

Posted on Jun 11th 2008 7:00PM by James Sullivan
Comments

'To Build a Home,' by Cinematic Orchestra

In which a series of brightly colored water balloons burst in super-slow-motion, at a wedding, in the woods, on a city street. Set to the fragile piano and voice of Cinematic Orchestra's 'To Build a Home,' with Jason Swinscoe quietly agonizing about building a home, only to see it disappear.

Hey, thanks, man. Thanks a lot. Nothing like enjoying a world-class existential crisis with our mindless TV.

We blame Chris Martin. We've all gone impossibly soft. Even a simple joy like a water balloon can now bring on a heart-crushing crying jag. Frankly, we haven't been this torn up by a pop song since 'Dust in the Wind.'

Remember when commercials were a bastion of cynicism? Wasn't that long ago, we didn't think. Everyone knows they're trying to sell us something. Here, it's a glass of ginger ale. A "moment of Schweppervescence," if you will.

Now, though, they're killing us softly, by dragging our very mortality into it. The bubbles burst. We get it. So drink up. Truly, why the hell not?

Listen to the song!

Buy it on iTunes

Next: Old Navy Commercial

Can't find that song from that commercial? Send the commercial, movie or TV show to us at whatsthatsong@aim.com.