• AOL
  • MAIL
    • You might also like: 
    • Music | 
    • Movies | 
    • TV | 
    • Celebrity
    •  and More
    • Main
    • News
    • Features
      • The Hit List
      • Spinner Interview
      • Potent Quotables
      • Guest Blogger
    • Songs
      • MP3 of the Day
      • Listening Party
      • What's That Song?
    • Videos
      • The Interface
      • Sessions
      • Video of the Day
    • Our Widgets
      • iPhone App
      • Radio Toolbar
    • Send Feedback

    Spinner Exclusives

    • The Interface - Live Performances
    • Listening Parties - New CDS for Free
    • Spinner Radio
    • Listening Parties - New CDS for Free

    Features

    • Bad Song, Good Band
    • Bands With Brothers
    • Banned Bands
    • Outrageous Tribute Bands
    • Sad Songs
    • Worst Lyrics Ever

    All Categories

    • Spinner Says(7)
    • All About Jazz(26)
    • Clash of the Cover Art(1)
    • Lyrics(4)
    • Music A-Z(24)
    • New Releases(53)
    • Quizzes & Trivia(2)
    • Album(110)
    • Around the World(147)
    • Book Club(57)
    • Canada(318)
    • Celebrity Doppelganger(13)
    • Clash of the Cover Songs(45)
    • Coming Out Stories(20)
    • Concerts and Tours(1666)
    • Count Five(63)
    • Country(45)
    • Electronic(274)
    • Exclusive(2432)
    • Free MP3 Download of the Day(898)
    • Grammy Awards(87)
    • Guest Blogger(61)
    • Holy Hell(644)
    • I Fought the Law(31)
    • I Freakin' Love This Song(238)
    • Jazz(16)
    • Laugh, Rage, Cry(6)
    • Movies(163)
    • Music Appreciation(50)
    • New Music(304)
    • News(4713)
    • Politics as Usual(19)
    • Pop Culture(40)
    • Potent Quotables(613)
    • R.I.P.(184)
    • Road Report(17)
    • Rock Almanac(366)
    • Rock Hall(29)
    • RPM(25)
    • Schwag Hag(37)
    • Songs(201)
    • Spinner Interview(110)
    • Television(94)
    • The Chum Bucket(606)
    • The Crap Stack(17)
    • The Hit List(1128)
    • Total Dick Move(2)
    • Twisted Tales(125)
    • UK(512)
    • Video(923)
    • Video of the Day(707)
    • Wacked News(190)
    • What's That Song?(79)

    What's That Song in the 'Grand Theft Auto IV' Commercial?

    • Posted on Jul 2nd 2008 5:00PM by Kim Davis
    • Comment (1)
    Print |  Email More

    'Get Innocuous,' by LCD Soundsystem

    In the newest TV ad for the fourth installment of this controversial video game, we find ourselves in New York City ... sort of. Dubbed Liberty City, the game's surroundings, which first appeared in Grand Theft Auto III, pay homage to Gotham not only with its awesomely dreary color palate but also its music, which propels our Eastern European war veteran protagonist, Niko Bellic, in his search of the American Dream (and truckloads of trouble).

    The brainchild of DFA record label co-founder James Murphy, who calls himself a "notoriously loud" dude, LCD Soundsystem evolved from the New Jersey-born musician's idea that "rock 'n' roll is dance music." Two critically adored LPs, three Grammy nominations and myriad sweaty dance parties later, it's hard to argue with him. And video game producers, especially, have responded to the music's role in youth culture -- placing it in numerous games including Burnout Revenge and FIFA '06.

    'Innocuous,' GTA IV's commercial track (also heard in the game itself), is anything but. The first track off 2007's 'Sound of Silver,' with its relentless, paranoid drumbeat and mechanical lyrics that warn against conformity ("You can normalize/Don't it make you feel alive"), the song mirrors the rat-race, nonstop-ness that has come to typify New York City. With there being hardly a more New York act working today than LCD Soundsystem, Murphy even wrote a song for the city with which he's in a serious love/hate relationship -- another cautionary tale about the gentrification and deadening of a once troubled (read: interesting) city, aptly titled 'New York I Love You,' in which he quickly laments, "But you're bringing me down."

    Listen to the song!

    Buy it on iTunes
    Next: Heineken Beertender Commercial

    Can't find that song from that commercial? Send the commercial, movie or TV show to us at whatsthatsong@aim.com.
    • Filed under: What's That Song?
    • Share & Bookmark :
      Print |  Email More

    Add your comments

    • New Users
    • Returning Users
    • AOL/AIM Screenname

    If you are posting a comment for the first time, please enter your name and email address in the fields above. Your name will be displayed with your comment. Your email address will never be displayed.

    Please keep your comments relevant to this blog entry. Off-topic, promotional or otherwise inappropriateinappropriate comments will be removed.

    When you enter your name and email address for the first time, you'll be sent a link to confirm your comment, as well as a password. To leave another comment, just use that password.

    Follow US

    Facebook
    Twitter
    RSS
    • Contact Us
    • Send News Tips
    • Advertise with Us

    Shop Now

    Listen to Full CDs

    • Hot Chip, 'One Life Stand'
    • Sade, 'Soldier of Love'Massive Attack, 'Heligoland'
    • Return of the Wu & Friends
    • Dave Matthews & Tim Reynolds
    • All Spinner Full CDs

    Relevant Posts

    • LCD Soundsystem's James Murphy Scores Ben Stiller Movie (2 days ago - 0 Comments)
    • Dizzee Rascal, Flaming Lips, Gil Scott-Heron for Bestival 2010 (6 days ago - 5 Comments)
    • Modest Mouse, LCD Soundsystem and Pavement Headline Pitchfork Festival (5 days ago - 2 Comments)
    • LCD Soundsystem Announce UK Tour Details (20 days ago - 0 Comments)
    • Jay-Z, Muse and Gorillaz Headline Coachella 2010 Lineup (22 days ago - 2 Comments)

    Billboard

    • 1: Break, Three Days Grace
    • 2: Uprising, Muse
    • 3: Your Decision, Alice In Chains
    • 4: If You Only Knew, Shinedown
    • 5: (If You're Wondering If I Want You To) I Want You To, Weezer
    • See All Top 100 Rock Albums at

    Hottest Artists on Tour: Lady GaGa, Taylor Swift, Pink, Black Eyed Peas, Kid Cudi,

    Also on AOL

    Quick Links

    • Celebrity Tattoos
    • Celebrities Without Makeup
    • Slipknot Masks
    • Christmas Music
    • 50s Music
    • 60s Music
    • 90s Music
    • 70s Music
    • 80s Music
    • Best Songs Of 2008
    • Horrorcore
    • Michael Jackson Songs

    Also on AOL Music

    • Concert Tickets
    • Country Music
    • Grammys
    • Hip Hop Music
    • Lyrics
    • Metal Music
    • Music News
    • Music Videos
    • New Music Releases
    • Online Radio
    • PopEater

    Blogs on AOL

    • Autoblog
    • Be Red
    • BloggingStocks
    • Cinematical
    • DownloadSquad
    • Engadget
    • Fanhouse
    • Joystiq
    • StyleList
    • TMZ

    More on AOL

    • African-American Culture
    • AOL Video
    • Breaking News
    • CityGuide
    • Food
    • Love
    • Media Player
    • Musica Latina
    • Pixcetera
    • Singles
    • Wallet Pop

    More on AOL

    • Television
    • Movies
    • Money
    • Mapquest
    • Horoscopes
    • Health
    • AOL Latino
    • Games
    • SHOUTcast

    Help Links

    • Advertise With Us
    • Mail
    • Notify AOL
    • Privacy Policy
    • Search
    • Terms of Service
    • Trademarks
    • Follow Spinner on Twitter
    • The Interface
    • Free Mp3
    • Full CDs
    • RSS
    • Terms of Use

    Spinner.com © 2009 AOL Inc. All Rights Reserved.