'Get Innocuous,' by LCD Soundsystem

In the newest TV ad for the fourth installment of this controversial video game, we find ourselves in New York City ... sort of. Dubbed Liberty City, the game's surroundings, which first appeared in Grand Theft Auto III, pay homage to Gotham not only with its awesomely dreary color palate but also its music, which propels our Eastern European war veteran protagonist, Niko Bellic, in his search of the American Dream (and truckloads of trouble).

The brainchild of DFA record label co-founder James Murphy, who calls himself a "notoriously loud" dude, LCD Soundsystem evolved from the New Jersey-born musician's idea that "rock 'n' roll is dance music." Two critically adored LPs, three Grammy nominations and myriad sweaty dance parties later, it's hard to argue with him. And video game producers, especially, have responded to the music's role in youth culture -- placing it in numerous games including Burnout Revenge and FIFA '06.

'Innocuous,' GTA IV's commercial track (also heard in the game itself), is anything but. The first track off 2007's 'Sound of Silver,' with its relentless, paranoid drumbeat and mechanical lyrics that warn against conformity ("You can normalize/Don't it make you feel alive"), the song mirrors the rat-race, nonstop-ness that has come to typify New York City. With there being hardly a more New York act working today than LCD Soundsystem, Murphy even wrote a song for the city with which he's in a serious love/hate relationship -- another cautionary tale about the gentrification and deadening of a once troubled (read: interesting) city, aptly titled 'New York I Love You,' in which he quickly laments, "But you're bringing me down."

Listen to the song!

Buy it on iTunes
Can't find that song from that commercial? Send the commercial, movie or TV show to us at whatsthatsong@aim.com.