Dimitrios Kambouris, Getty Images Move out of the way because Beyonce is playing…
- Posted on Jul 24th 2008 2:00PM by John D. Luerssen
In exchange for his compliance, Taco Bell promised to donate a mere $10,000 to the charity of Fiddy's choice. However, the suit argues that by dragging 50 Cent's name into the marketing stunt against his will, Taco Bell generated millions of dollars' worth of free publicity.
"As Taco Bell intended, many customers believed that 50 Cent had agreed to endorse Taco Bell's products," the lawsuit reads. "Indeed, postings on numerous Internet 'blogs' castigated 50 Cent for 'selling out' by his apparent endorsement of Taco Bell." A spokesman for the restaurant chain stated that the company ran the campaign in good faith and had always intended to donate the money to the charity of 50 Cent's choice.