Rapper Brings Street Cred to Shampoo

Posted on Aug 8th 2008 10:00AM by David Sprague
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While we've always believed that great art can occur when performers pimp themselves out to the highest bidder -- heck, can anyone argue with the supremacy of Run-DMC's 'My Adidas' -- sometimes the bedfellows made by money-hungriness are just a little too strange to work. Some folks might place Memphis Bleek's bottom-line boosting rap on behalf of Garnier Fructis shampoo into the swing-and-a-miss category, despite the emcee's best effort to inject a dash of street cred into the bright green bottle -- somewhere between the sodium laureth sulfate and the polyquaternium-10, we guess.

Bleek does his best to hype "the Fructis flow," but loses steam due to the efforts of his backing "band" -- a female foursome reminiscent of an even fluffier, albeit well-coiffed, Pussycat Dolls. The rapper's fans might be dismayed, but at least they can take solace in the fact that he didn't sell 'Is That Your Chick?' to the folks at Popeye's.

Next: Christian Rapper Has Beef With Saggin'

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