Jack White Posts 'Bond' for Coca Cola

Posted on Sep 12th 2008 2:00PM by Benjy Eisen
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It's not exactly a holy trinity, but Jack White, James Bond and Coca Cola have teamed up for one of those "integrated marketing" campaigns. Except that this one has soul (White), muscle (Bond) and, um ... zero calories?

In honor of the latest flick in the 007 franchise, Coke Zero is getting a temporary makeover as 'Zero Zero 7.' The television ads will showcase animated Bond-like sequences set to White's original score. The film itself, 'Quantum of Solace,' will feature the White-penned theme song, 'Another Way to Die,' which he performs with Alicia Keys. We predict the song will play under the typically over-the-top opening credit scene.

No word from the Coca Cola camp on whether or not the new 'Zero Zero 7' cans will come shaken, not stirred.