What's That Song in the New iPod Nano Commercial?
'Bruises,' by Chairlift
Apple debuted the fourth-generation of the iPod Nano this week in nine different uber-bright colors -- or, as the company itself puts it, they're "nano-chromatic." So what better to compliment the new TV ad's visual feast of, like, a totally awesome rainbow explosion than, say, the sound of the '80s? Cue Chairlift.The self-described folktronica trio hails, as its name might suggest, from Boulder, Colo., where the quest to find the raddest powder stash never dies, dude. But what it doesn't suggest is that their tunes are heavy on the synth 'n' psych -- not the jam and crunch. And while the band, who relocated to Brooklyn in 2007 and keeps company with local "It" outfits like MGMT and Yeasayer, admits that it initially drew inspiration from faux goth architecture and haunted houses, it knows how to make a pretty pop song, too.
'Bruises,' the little ditty soundtracking the floating Nanos, is like many a light-and-dancey '80s joint -- it's sweet, bouncy and unreasonably catchy. But what makes it, and Chairlift's forthcoming debut LP, 'Do You Inspire You,' uniquely theirs is certainly singer Caroline Polacheck's ethereal, oftentimes chill-inducing vocals, which, coupled with their kalediscopic brand of psych-pop, has them on the receiving end of blog buzz aplenty. So how are they reacting to it? They're playing it cool.
"Have you seen 'Romancing The Stone'?" guitarist Aaron Pfenning joked to Spinner about the Apple collabo. "It was just like that movie but without the alligators in the end." And when asked if they scored any sweet products from the Mac clan, he insisted, "No schwag, and I'm glad about that; I think it's sleazy." And with sleaze averted, the group is free to enjoy the end result. "I think the cold, chrome-y production works well," Polacheck reflected on the sought-after Apple ad. But we like drummer Patrick Wimberly's assessment best: "Melting music playing machines backed by melting guitars? Nice."
Listen to the song!
Buy it on iTunes
Download Chairlift's 'Evident Utensil' for Free
- Filed under: What's That Song?
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