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What's That Song in the Nike Ad With LaDainian Tomlinson and Troy Polamalu?
- Posted on Nov 8th 2008 2:00PM by James Sullivan
'The Ecstasy of Gold' (Bandini remix), by Ennio Morricone
It's a nice thought: that star athletes such as the San Diego Chargers' LaDainian Tomlinson and the Pittsbugh Steelers' Troy Polamalu were fated from birth to meet at the highest level of competition. Set to the cinematic majesty of one of Ennio Morricone's grand soundtrack scores, however, this mini-tale of two kids living their pro-sports dreams takes on truly epic proportions.From Clint Eastwood's classic Western 'The Good, the Bad and the Ugly,' 'The Ecstasy of Gold' poses the biggest of all questions -- Why are we here? -- with no need for a single word. Hark, the herald angels vocalize, punctuated by rumbling orchestration and a periodic death knell. It's all mountaintop stuff, and the hip-hop remix used in the commercial just adds to the grandeur. (The Morricone original was tailor-made for hip hop: Jay-Z sampled it on the title track of 'The Blueprint 2.')
Directed by moonlighting movie director David Fincher ('Fight Club,' the upcoming 'The Curious Case of Benjamin Button'), the ad imagines two little boys growing up in parallel universes, hurdling sprinklers and smashing coffee tables on their way to NFL stardom. In the end, they meet on the gridiron. Worlds collide. "Leave Nothing," the slogan reads.
Makes the rest of us feel like superheroes just for turning the volume up.
- Filed under: What's That Song?












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