100 million Rick Astley fans can't be wrong, can they?

Dismantling a field of ho-hum competitors for the honor of Best Act Ever at the MTV Europe Music Awards -- the Beatles, U2, blah, blah, blah -- the 42-year-old office-radio soul man behind the 1988 chart-topper 'Never Gonna Give You Up' sailed to victory by drawing more votes than the rest of the field combined. Seriously.

It's the culmination of a phenomenon known as Rickrolling, in which a few devoted (tongue-in-cheek?) fans direct unwitting viewers to Astley's YouTube videos by mislabeling them. Omitted from the original shortlist, Astley won with an avalanche of ballot-box stuffing as a write-in candidate.

As a famous wag once wrote, the average voter knows what he wants -- "and deserves to get it good and hard."

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