Pop Levi Makes Documentary With Cell Phone

OK, so despite his name, Pop Levi is not the father of department-store denim. But the former Ladytron bassist is the proud parent of Soul Film®, a self-aware indie-film style that suits his self-aware indie-rock stylings like a favorite pair of 501 jeans. This intentionally lo-fi cinematic approach forms the backbone of 'You Don't Got to Run,' a new documentary that follows Levi's European adventures working the press in support of his latest solo release, 'Never, Never Love.' It was shot by Levi's partner, Lucky Beaches, using the latest YouTube technology: cell phones and pocket cameras.

"I'm fascinated and ecstatic with the possibilities that modern-day consumer technology has given us," Levi tells Spinner. "We started making obscure, psychedelic filmettes on cell phones and pocket cameras because of the immediacy of the technology and the feel that can be achieved when being inventive with these 'low-quality' formats."

If nothing else, apparently you can now make movies on the same gadget you once used only to call your date to say you were stuck in traffic. 'You Don't Got to Run' premieres in Los Angeles on November 24.