Alter-Egomaniacs: Madonna

Madonna aka Esther

In 2004, inspired by her newfound faith in Kabbalah, Madonna took on the mantle of Esther, after the Biblical Jewish queen. In addition to hypochondria ("My mother died when she was very young, of cancer, and I wanted to attach myself to another name"), Madge's name change was inspired by an attempt to embrace her more matronly side. Based on the ads for this year's Sticky and Sweet Tour, it didn't take.

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