What's That Song in the iPhone 3G Ad?

'You, Me and the Bourgeoisie,' by the Submarines

Indie pop duo the Submarines never expected a song of theirs to complement the latest gadget. "I always thought it would be slightly ironic if someone decided to use it in a commercial, given the somewhat anti-consumerist lyrical content," band member John Dragonetti tells Spinner, admitting, "it's a catchy tune, though."

The folks at Apple seem to agree on its appeal -- they've now used the track in two different iPhone 3G ads, the most recent shown above. But how did the pair feel when they first heard their song being played while the iPhone's features were being lauded?

"It was exciting. We laughed. We didn't actually believe they were going to use it," Dragonetti says.

And since they're seemingly not against song placements in advertisements, Dragonetti divulges he's partial to a few other choice ones: Donovan's 'Hurdy Gurdy Man,' playing in the film 'Zodiac' and the use of Vera Lynn's 'We'll Meet Again' during the closing scene of 'Dr. Strangelove.' He adds, "Nick Drake's 'Pink Moon' in the Volkswagen ad was very pretty."



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