As the Fray and Explosions in the Sky can attest, having a song featured in a television show can surely help make you a house hold name. Which is what has happened for Brooklyn based gypsy-folk act Beirut ... in Brazil.
Plucked from 2007's 'Elephant Gun' EP, the title track was used for 'Capitu,' a mini-series that ran for a week in Brazil during December.

The song resonated so well that "Beirut Day" was organized and celebrated on February 7th. To that end, seven bands learned and covered Beirut songs in seven different cities around the country. "My friend from France sent me a link to what's going on," Beirut's Zach Condon tells Spinner. "It's pretty intense. South America was the last place I ever thought of it becoming popular. It's weird that it caught on and I'm trying to figure out why. What spoke to them that I didn't realize would?"

For Condon's latest offering, he traveled to a remote village in Mexico to record the first half of 'March of the Zapotec,' a split EP of full band and home recordings. Maybe his next venture will having him headed further south? "It's funny, because I have a far reaching obsession with [Brazil], too. It's very flattering."

Later this spring, Condon plans to start working on his proper full length follow up to 2007's 'Flying Club Cup.' A stop at Coachella and a short European tour are also on the books.