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- Posted on May 22nd 2009 3:00PM by Scott Tomford
Beer commercials usually call for the kind of music that gives off good-time vibes and catchy hooks, so a San Francisco psych folk duo like the Dodos might seem like an odd choice to sell Miller Chill. However, some clever editing makes the heavy-drummed 'Fools' an inspired choice.
The song, from last year's 'Visiter,' loses the pensive buildups and moody vocals in favor of a spastic guitar and yelps from Dodos lead singer Meric Long. The song's hard-rocking breakdown syncs up with the summer beer getting poured into glasses, among other things. It's certainly Miller Time for the indie set today!
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