• AOL
  • MAIL
    • You might also like: 
    • Music | 
    • Movies | 
    • TV | 
    • Celebrity News
    •  and More
    Sign In / Register
Spinner
  • Main
  • Spinner RPM
  • Features
    • The Hit List
    • Spinner Interview
    • Tributes & Essays
    • Music Appreciation
  • Songs
    • Free MP3 of the Day
    • Play Full Albums Free
  • Videos
    • The Interface
    • Sessions
    • Video of the Day
    • All Videos
  • Radio
    • AOL Radio
    • AOL Radio Toolbar
    • Shoutcast
  • AOL Music Sites
    • The Boot
    • The BoomBox
    • Noisecreep
    • AOL Music Blog
  • SXSW
  • Send Feedback
  • Katherine McPhee

    Watch Katharine McPhee Sessions
  • Sugarland

    Watch Sugarland's Sexy Duet With Matt Nathanson
  • Beyonce

    Get Beyonce News
  • Katy Perry

    Read Latest on Katy Perry
  • Ringo Starr

    Read Ringo Starr Interview
  • Jill Janus of Huntress

    Huntress Reveal Debut Album Art
  • Kellie Pickler

    Read Kellie Pickler Interview
  • Chris Brown

    Chris Brown 'Wins' Unwelcome Award

Spinner Exclusives

  • The Interface - Live Performances
  • Listening Parties - New CDS for Free
  • Spinner Radio
  • Listening Parties - New CDS for Free

Features

  • Best Songs 2011
  • Top Albums of 2011
  • Sad Songs
  • Music Geeks in Film
  • Best Opening Lyrics

All Categories

  • Monthly Mixtape(1)
  • A Day in the Life(5)
  • All About Jazz(96)
  • Awards(233)
  • Free MP3 Download of the Day(1674)
  • Around the World(205)
  • Between the Notes(36)
  • Book Club(94)
  • Celebrity Doppelganger(18)
  • Clash of the Cover Songs(49)
  • Coming Out Stories(23)
  • Concerts and Tours(6846)
  • Count Five(83)
  • Exclusive(5981)
  • Guest Blogger(133)
  • Holy Hell(1016)
  • I Fought the Law(111)
  • I Freakin' Love This Song(252)
  • In House(12)
  • Listen Up!(18)
  • Movies(424)
  • Music Appreciation(123)
  • New Music(862)
  • New Releases(615)
  • News(12277)
  • PhotoSynthesis(88)
  • Picture Book(31)
  • Politics as Usual(61)
  • Pop Culture(93)
  • Potent Quotables(776)
  • Q + A(494)
  • Quizzes & Trivia(6)
  • R.I.P.(454)
  • Road Report(61)
  • Rock Almanac(366)
  • Rock Hall(44)
  • RPM(263)
  • Spinner Says(16)
  • Spinner Interview(212)
  • Television(245)
  • The Chum Bucket(777)
  • The Hit List(1388)
  • Twisted Tales(194)
  • Video(1785)
  • Video of the Day(1226)
  • What's That Song?(134)

Luaka Bop At 21: 'World' Wary but Not World-Weary

  • Posted on May 26th 2009 3:00PM by Steve Hochman
  • Comments
Email This
As Luaka Bop celebrates 21 years of bringing crucial music from far-flung locales to mainstream global attention -- sounds from Brazil to Bollywood, from Africa to Okinawa -- with a compilation CD, 'Twenty First Century Twenty First Year,' label president Yale Evelev wants to get a jump on the next 21. To that end, he's been out in the field tracking down fresh, undiscovered sounds from intriguing cultures. On one trek not long ago, he found himself having to navigate some odd circumstances just to experience the music at all. It was an event shrouded in mystery.

"We were supposed to see all these bands playing at a school," he says. "But there weren't any bands playing. We kept going in and out of the room where it was supposed to be. There was a poster announcing it with the names of the bands. Tara, my associate who was with me, at some point says, 'There's a noise coming from behind that door.' So we went in and there were all these people there, singing along, dancing. And it was so great! An experience that was so positive. And we signed the band."

The exotic locale? Brooklyn -- right where Luaka Bop, founded and still owned by David Byrne, is headquartered. And the band? They're called the Terror Pigeon Dance Revolt, a collective with a revolving lineup known for concerts that are, as Evelev learned, rather free-form participatory experiences more than mere music performances.

"I'm not into the idea of world music anymore," he admits. "I don't like going to world music festivals or world music conferences. Don't want to go to a place where people are going, 'Look at us -- we're from somewhere else and are going to entertain you.' I want things more integrated. I was a jazz person and jazz had so much honesty to me. I got into world music because it was as honest as that, people making music because that was the music they made. Nowadays, so much of it seems to be made for the marketplace, and that distanced me from it."

Well, one could argue that he's got no one but himself to blame. The market of which he speaks barely existed when he joined Luaka Bop a year after Byrne launched it out of his growing passion for global music explorations. And the years since have been a rather remarkable "adolescence." As the compilation album chronicles, it was a time in which Luaka introduced such astounding sounds as this song from Brazil's psychedelic icons Os Mutantes:

Os Mutantes, 'Baby'


as well as this one from the same country's musical mad modernist Tom Zé (pictured above):

Tom Zé, 'Defeito 2: Curiosodade'


and this bit of insanity: 'Keleya,' by Mali's Moussa Doumbia, featured on 2005 'Love's a Real Thing' collection, which brought '70s African pychedelia to international mainstream attention.

Moussa Doumbia, 'Keleya'


In those years, with distribution first from Warner Bros. and later EMI's Virgin Records, the label sold a fairly astounding 350,000 copies of the 1989 anthology of '70s Brazilian classics, 'Beleza Tropical,' pretty much kick-starting the Tropicalia revival that inspired Beck and so many others in recent years. And it reached 400,000 with a compilation from legendary Cuban revolutionary Nueva Troba poet-singer Silvio Rodriguez. It sold hundreds of thousands from such disparate acts as Anglo-Indian alt-hybridists Cornershop and Afro-European crossover Zap Mama, while shining the spotlight on everything from Afro-Peruvian culture (and its biggest star, Susana Baca) to the Okinawan art-folk-rock of Shoukichi Kina.

But thanks to Luaka, along with Peter Gabriel's Real World, Chris Blackwell's Island family, Nick Gold's World Circuit and a few others, music that was unusual 20 or 30 years ago is now pretty, well, usual. That, Evelev says, was in fact the goal, whether it was music from other hemispheres or the dark-toned songs of musician and visual artist Jim White, who, in an earlier look in Luaka Bop's own back yard, was plucked from his then-job as a New York City cab driver.

"We never really wanted to be exotic," Evelev says. "What we always wanted to do was make the music we listened to be the same, de-exoticize it, make people feel the could listen to music in another language or from another culture and feel it's not really different from what they normally listen to."

And he got it.

"Music changed so much. Music people have accepted now is so different. Used to be any kinds of sounds from somewhere else were too weird, out of the norm. Now it's being incorporated into music anyone listens to. It's a different world. Great world. It's exciting."

So Luaka Bop helped bring outside sounds inside. "I feel we did," Evelev says. "That's what we wanted to do."

It was never about specific sounds or about geography but about cultural relationships.

"I think one of the main things we did was when Tom Zé toured with Tortoise," he says. "People weren't making those connections, and to think a quote-unquote world music act could go out with a quote-unquote alternative band opened some eyes, made some connections people hadn't expected. And the 'World Psychedelic Classics' series, which we started because the concept of psychedelic music from somewhere else was a stretch for some people -- 'Psychedelic from Africa or Brazil? What the hell?' But now people don't blink an eye."

If the context has changed, though, the mission has not.

"We're still looking for people doing something different," Evelev says. "But at the end of the day we want to have music that has emotional content for people. It might be in English, but maybe the words aren't important or it's about the emotions you might get carried away with and get there in a different way than you would normally do."

Aside from the Terror Pigeon crew, another new act he's signed is a band called Javelin, which the label is launching with a series of podcast mix-tapes sessions: "It's two guys that use a lot of world-y source material to make new music," he says, noting that he has asked them to do a remix version of the 'Twenty First Year' anthology material. "They've been doing it, but instead of taking a song and doing a remix, they're taking a full alum from our catalog and mixing it into one three- or four-minute piece. So far, they've done that with our [Bollywood composer] Vijaya Anand album."

And so the search continues for, well, whatever it is. He's found it of late in Javelin and Terror Pigeon. He's found it in the recently released disc of bedroom-made bossa nova by an artist known as Yonlu, a brilliant but troubled Brazilian teen who took his own life three years ago.

"It isn't authenticity," Evelev says. "It's about the decisions you make as an artist, what's behind the decision you made and the music you made."

Even if those decisions are sometimes made purely to entertain audiences.

"It's natural for bands to work toward the context," he says. "But it's ..."

He realizes that after all this time he just can't nail "it" down, and simply concludes, "I don't know ..."

Download Os Mutantes Songs | Download Tom Zé Songs
  • Filed under: Around the World
  • Email This

All the AOL Music info you want to know

50 Cent, Street King: Rapper Visits…

The Boombox

AP Photo/World Food Programme, Rose Ogola NAIROBI, Kenya (AP) - Rapper 50 Cent…

Grammy Acceptance Speeches: Watch 30…

AOL Music Blog

FilmMagic, Getty, WireImage It's been a busy week for God. Besides helping…

Earl Sweatshirt Returns, Releases New…

The Boombox

YouTube.com Ironically, Earl Sweatshirt was one of the most visible members…

See all AOL Music »

Add a Comment

Sign in »
*0 / 3000 Character Maximum

Follow Us

  • Newsletter
  • Twitter
  • Facebook
  • RSS

Sign Up for Spinner's Newsletter! Get free MP3s, play a selection of each week's new albums free, read features, win sweet music swag and more!




  • Contact Us
  • Send News Tips
  • Advertise with Us

SIGN UP FOR SPINNER'S NEWSLETTER

  • Get free MP3s, play a selection of each week's new albums free, read features, win sweet music swag and more!

  • Sign Up!

AOL Radio

Listen to Slacker AOL Radio Now
play arrow
Top Indie - Today's best indie rock and pop
play arrow
Indie Rock Mix - A mix of new and old indie rock
play arrow
New Indie First - The latest in indie music
Online Radio Guide

Listen to Full CDs

  • Paul McCartney, 'Kisses on the Bottom'
  • Sharon Van Etten, 'Tramp'
  • AIR, 'Le Voyage Dans La Lune'
  • Bahamas, 'Barchords'
  • Band of Skulls, 'Sweet Sour'
  • Play More Albums Free

Most Popular

  • Can You Guess This Famous Face?
    Like

    17

  • Katy Perry Divorce: With No Prenup How Much Will Russell Walk Away With?
    Like

    16

  • It's Pink!
    Like

    9

  • Randy Travis Apologizes for Public Intoxication
    Like

    247

  • M.I.A., Fiance Benjamin Bronfman Split, Singer Rarely Sees Son -- Report
    Like

    55

  • Josh Powell's Last Words: 'I Am Not Able To Go On Anymore': Report
    Like

    956

  • Alori Joh Dead: Singer and Kendrick Lamar Affiliate Dies at 25
    Like

    103

  • American Heart Month: 17 Celebrities Who Faced Heart Problems
    Like

    18

  • Can You Guess This Famous Face?
    Like

    7

  • Powell 911 Call Released: Cops Declare Investigation Of Missing Mom A Murder Case
    Like

    323

  • It's Madonna!
    Like

    2

  • PHOTOS: Anti-Gay Protesters Getting Pwned
    Like

    2K

  • Thudda Boy Dead: Rapper Brondon McDaniel Dies From Gunshot Wound
    Like

    40

  • PHOTO: Miley Cyrus Wears Racy Garter Tights
    Like

    88

  • Chi Cheng Improving: Deftones Bassist Raises Leg After Three Years in Coma
    Like

    218

  • Mia Farrow's Low-Key, Philanthropic Style
    Like

    7

  • The Best And Worst Burgers
    Like

    141

  • PHOTOS: Massive Whale Shark Reeled Into Harbor
    Like

    1K

  • Is Social Media Causing The Mystery Illness?
    Like

    1K

  • Lacrosse Player Accused Of Killing Ex-Girlfriend Emailed Her 'I Should Have Killed You'
    Like

    69

  • Powell Boys Suffered 'Chop Injuries' Before Explosion
    Like

    457

  • Prop 8, California's Same-Sex Marriage Ban, Declared Unconstitutional
    Like

    16K

  • Staten Island Mother Suing City For $900 Trillion
    Like

    2K

  • Freakish Fossil Upends Ideas About Origins Of Animal Life
    Like

    242

  • Woolly Mammoth Allegedly Caught On Video In Siberia
    Like

    456

  • WATCH: Rose McGowan, Christie Brinkley & Minka Kelly Stumble On Runway
    Like

    14

  • Werewolf Sisters Are Coated In Hair (PICTURES)
    Like

    1K

  • Obama's Favorite Day As President?
    Like

    681

  • The 10 Biggest Sources Of Salt In Our Diets
    Like

    612

  • Mike 'The Situation' Sorrentino To Housemates: Stop Hinting I'm Gay
    Like

    100

  • Post 50 Celebrity Dream Homes on the Market (PHOTOS)
    Like

    17

  • 'Dancing With The Stars' Season 14 Dream Casting
    Like

    53

  • PHOTOS: She's Back!
    Like

    212

Also on AOL

Quick Links

  • Slipknot Masks
  • Saddest Songs
  • Funny Music Videos
  • SXSW 2011

Also on AOL Music

  • Concert Tickets
  • Grammys 2012
  • Music Videos
  • New Music Releases

Blogs on AOL

  • Country Music
  • Hip Hop Music
  • Metal Music
  • Pop Music News

More on AOL

  • Best Lyrics
  • Best Metal Songs
  • Break Up Songs
  • Online Radio

More on AOL

  • Christmas Music
  • Classic Rock Songs
  • Best Songs of 2010
  • SHOUTcast

Help Links

  • Terms of Service
  • Privacy Policy
  • Trademarks
  • About Our Ads
  • Follow Spinner on Twitter
  • The Interface
  • Free MP3
  • Full CDs
  • RSS

Spinner.com © 2011 AOL Inc. All Rights Reserved.