You can't accuse Moby of not treating the subject of climate change seriously. The shaven-headed dance music maestro has launched a special concert campaign to raise awareness of the issue and convince fans to do reduce their carbon footprint.

He played a free concert in the Swedish capital Stockholm Thursday night, the first of three European gigs under the 'Play to Stop' banner. The second will be held in the Hungarian capital Budapest and the third in Copenhagen, Denmark, during the United Nations climate summit in December.

"Travelling is always going to involve carbon emissions and environmental waste and then it becomes incumbent upon the musician to limit the carbon emissions and limit the environmental waste, and to take steps to off-set whatever sort of emissions and waste that do result from touring," Moby said."It's almost like, not to be overly dramatic, but the long-term survival and the long-term well-being of the human race is involved with climate change," he explained. "We all work under the assumption that as a species we're slowly moving forward to better things."

In his blog Moby -- a committed vegan -- said he wanted to address the fact that nearly a quarter of greenhouse gas emissions is the result of rearing animals for human consumption.

"I asked Al Gore about why he didn't mention this in 'An Inconvenient Truth' [as animal production is responsible for more greenhouse gases than every car, bus, truck, bus, plane and boat on the planet combined]. He answered honestly, basically saying that getting people to drive a hybrid car isn't that difficult. Getting people to give up animal products is almost impossible. I appreciated his honesty.

"So I guess I'll be talking about climate change tomorrow, and I guess I'll have to mention the most inconvenient of inconvenient truths, that you can't talk seriously about climate change and global warming without looking at the role of animal production."