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    Mew Create 'Mewseum' Exhibit to Showcase Music and Videos

    • Posted on Sep 14th 2009 4:00PM by Benjy Eisen
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    While Mew helped Nine Inch Nails put the final nail in that band's coffin -- at least for now -- as their opening band in Los Angeles last week, they also nailed a new accomplishment of their own: a "Mewseum" exhibit and installation at Zune L.A., which included all the videos that director Martin de Thurah has recently created for the band. Thurah's mysterious videos have added another element to Mew's already mysterious music. However, as Mew-man Jonas Bjerre tells Spinner, don't be afraid to admit that you don't really know what's going on in the videos. "They can each function on their own but they also are chapters in a greater story," he says. "But I can't say that I myself am completely sure what that story is. You would have to ask the directors who interpreted our music."

    Mew has been famous for integrating music with images as the Mewseum exhibit demonstrated, with its collection of stills, cinematic installations and a special intimate performance by Mew themselves. Bjerre says that the band would love to bring the Mewseum on the road with them, or at least take it to other cities.

    As for the ongoing debate about music videos creating a different image for the music than the listener already had in mind, Bjerre is quick to note that it's something the band has discussed extensively. "I still personally favor to read the book before I see the movie. I guess the same goes for music, but luckily there are good opportunities to listen and dive into the music before you see a show," he says. "Years ago, when I first started making animations for the shows, the backdrop was pretty packed with content, and we've taken a step back from that and limit the projections to certain passages. Also, a lot of the film material is pretty abstract and serves more as an elaborate light show than what you would consider 'film content'."

    We're glad he admitted it was abstract. We were beginning to think it was just us.
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