In April, 30 Seconds to Mars held the Summit, which allowed fans to come to Los Angeles and sing on the band's new album, 'This Is War.' In their continuing quest to be the most audience-friendly act out there, the group is spreading the love even further by letting fans grace the album cover.

So how can fans get on the 'This Is War' cover? The first 2,000 people who submit their mug to the 'Faces of Mars' campaign on the 30 Seconds website and meet the proper specifications will be on one of 2,000 individual covers for 'This is War' actually going to stores.

"I've started to see some of the faces coming in and they look amazing," frontman Jared Leto tells Spinner. "This is something that's being done for the very first time, so from the graphic art side of things, it's very compelling and unique. To be able to turn the camera away from the band and toward the audience I think follows in the tradition and spirit of 30 Seconds to Mars."

According to Leto, this isn't a publicity stunt but a "thank you" to the band's followers. "I thought that the 'Faces of Mars' campaign would be a way to acknowledge all the people who have supported us throughout the years," he says.

It's a bonus for the band too -- this way, there are at least 2,000 people who are guaranteed not to download the album for free.