Lucero Get 'Ridiculous' for First Music Video
- Posted on Oct 9th 2009 3:00PM by Linda Laban
- Comment (1)
In 10 years as a band, Lucero have never made a video. But, as the Memphis juke-joint rockers launch their major label debut, '1372 Overton Park,' the band is now playing with the big boys. Rather than hire a supermodel and a stylist though, the first video for the R&B-tinged record is a fan-made clip for the tears-in-my-beer ballad, 'Darken My Door.' The humorous and exceptionally well-made video depicts a straggly-haired puppet taking the role of singer Ben Nichols' bitter, heartbroken protagonist."I don't know where they got that puppet," Nichols tells Spinner. "But, yeah, he's just having a rough time. We all liked it because it took that cliché and made it ridiculous. Some folks have said I like that song so much and that video doesn't really fit. Man, it's not supposed to fit," the 35-year-old exclaims. "It's just for fun. It's supposed to be ridiculous."
The band chose this clip because it poked a little fun at, well, Lucero. "We sent an e-mail out saying 'help us make a video for our songs' and everybody wanted to film us sitting in a bar, drinking. We were like 'No, we are not going to be in them. You've got to do something.'"
It's certainly an economical way to make a video, so is the band being cheapskates? "There is no money involved and we are cheap bastards," jokes Nichols. He adds that it's likely the band will make a "real" video, though he doesn't like the idea of a stylist prettying them up. "God, that just sounds awful," he says. Surely, he wouldn't turn down the supermodel, though? "No," he replies without thinking twice. "I would not."





Reader Comments(1 of 1)
Davidat 10-14-2009
Here is a link to the video in case anyone wants to check it out...
http://vimeo.com/6612349
Great work TED!!!!!