With the Major League Baseball playoffs in full swing, fans will surely see a handful of commercials aimed to get kids and parents involved in Little League. Proving that there are plenty of different ways to help out organizations, They Might Be Giants sponsored 11 teams from the around the country, sending them t-shirts that featured the cover of their first children's album 'No!' "It was a very strange kind of spontaneous thing," co-frontman John Flansburg tells Spinner.

The whole thing started when two coaches, who like the band's frontmen are both named John, named their Seattle T-ball team They Might Be Giants. The band heard about it, sent them the t-shirts and then offered to do it again for 10 other teams. "All we asked for in return was a photograph of the team," Flansburgh says. "It's pretty exciting watching them and seeing the photographs. There's something strangely menacing about seeing any group of people in uniforms so it's funny. It's just a parade of contrasts. All the kids are wearing the shirt that says 'No!' on it, so it's kind of got this edginess, but they're adorable little kids. It's been a roaring success."

In spite of that success, Flansburgh noticed an odd reaction when the story first appeared in May. "The one thing that surprised me was when people started reading the story they naturally assume it's going to end the other way, like the band has lodged a cease and desist order against the team," Flansburgh says. "I guess it's just a testament to how cynical the world has become. It didn't really cross my mind when we did this, that anyone would have an issue with it but evidently that's what a lot of people thought."

Like thousands of kids, Flansburgh played Little League while growing up in Massachusetts, though his team wasn't nearly as successful as his Grammy-winning band. "The name of our team was the Senators. We were the most losing team in our league," he says. "I played second base, left field and right field, depending. Second base was as far as I got. I could never pitch."

Now that they've done four children's albums, including the recent 'Here Comes Science,' can fans expect one about sports? "Oh man, we're such indoorsmen. I can't imagine," Flansburg says. "I'm sure it would be popular but it's just not our gig."