During Robert Francis' 'Nightfall' video, directed by Jeff Coffman, if you watch the plot while listening to the song (as, you know, you're likely to do for a music video), the ending might come as a surprise. We don't want to spoil it or anything but look for a hipster's favorite device: irony.

Other elements likely to score high with hipsters -- the video has a retro look, uses lots of vintage stuff and the performance part was filmed inside a church. "I found the car at Rent-a-Wreck," Francis tells Spinner. "The guitar is a vintage Fender Strat. I found a bunch of motels in a motorcycle magazine. We settled on this one because we liked the look of the room, as well as the exterior. Turned out that the motel was really hot and sweaty because of the lights. There was an orgy going on in one of the rooms a couple doors down; it's notorious for prostitutes and stolen cars."

Perhaps now the motel can add "music video" to its notoriety list as well.