Larry Busacca, Getty Images Next month, Kanye West and Kim Kardashian will be…
- Posted on Dec 24th 2009 2:00PM by Linda Laban
"We wanted to do something that was hard to look at," Major Lazer's Diplo tells Spinner. "The whole idea was to have people watch and think 'Wait, what was that?!' Hopefully their brain will be manipulated into liking our song. That's kind of a very cool trick."
Major Lazer is Philadelphia-based Diplo's futuristically and fantastically-themed project with British DJ/producer, Switch. 'Keep It Goin' Louder,' which Diplo explains is about "an alternative universe where stuff is going louder and I'm controlling it," is culled from the pair's summer released dancehall-meets-dance debut, 'Guns Don't Kill People -- Lazers Do.'
"Our artwork has always been a bit out there for the whole project. It goes with our animation. We just thought let's get ridiculous with the video," Diplo says. The clip has been compared to Aphex Twin's famously bizarre 'Windowlicker' mini-flick. Diplo gets the association, but he says any similarity is accidental. "We wanted something that was really animated, but in a bizarre and very unique way. It ended up referencing 'Windowlicker,' which is fine. That's a pretty thought-provoking video."
Though the song sounds like a typical party-pop nugget, there was no way that the pair would make the typical glamorous girl-laden video. "We're so many steps past that," he groans. "That stuff doesn't happen. That's just a fantasy. We're putting it out that all the world's a fantasy. That's the icing on the cake."