Iggy Pop Returns as Face of Car Insurance Company

Posted on Jan 5th 2010 4:56AM by Farah Ishaq
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Stooges frontman Iggy Pop has made a second UK television advert for the motor insurance company Swiftcover.com -- after it was revealed last year working musicians were not eligible for cover under the company's rules.

The discovery caused a media furore and Pop stated his embarrassment at being involved as the face of the insurance company, but has now returned after Swiftcover.com changed its policy rules.

Marketing director Tina Shortle said, "Iggy loved the fact that last year's campaign stirred up a lot of emotion, so this year we've played on the controversy with even more irreverent humour."

The 2010 advert features a puppet Iggy called "Little Iggy" made by TV puppet show Spitting Image creators and Shortle added this allows the real "Iggy to play against type and become the chilled-out, golf-playing rock star whilst 'Little Iggy' causes havoc."