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- Posted on Jan 27th 2010 7:50AM by Farah Ishaq
The new 25-room exhibit features the Swedish pop group's flamboyant stage costumes, gold discs, never-seen-before film footage, and recreations of dressing rooms and studios. However the biggest draw is perhaps the karaoke singing booths, dance mats, quiz machines and hologram videos -- all of which visitors get to play with, to be a 'part' of ABBA -- all decorated with disco balls and smatterings of glitter.
Speaking at the opening ceremony, Lyngstad said thank you to the team who helped create their first official exhibit, revealing, "I and Bjorn sang a song together down there! It was not like it was before but it was a lot of fun."
The pair, part of the Eurovision Song Contest winning group in 1974, were also presented with a new set of gold discs at Earls Court, to represent 375m album sales worldwide -- the biggest disc ever made, declared Lucian Grainge, the chief executive of Universal Music Group as he handed it over.
Bjorn raised a laugh from the room, which included Roxy Music's Phil Manzanera, Boy George and Celebrity Big Brother evictees Stephen Baldwin and Sisqo, saying, "Can anyone imagine 375m albums in front of them? It hasn't gone to my head at all!"
He also said, "We feel like pioneers again, like with Mamma Mia! and I'll bet other acts follow us."
Organisers confirmed plans for a second ABBA World, this time in Australia -- the second biggest market for ABBA fans, after the UK.
ABBA World runs at London's Earls Court from Wednesday (Jan. 27).