Brit Awards Winners See Sharp Rise in Sales

The power of the televised awards ceremony should never be doubted. In the hours following her triumphant receipt of the prestigious Best British Album at the Brit Awards Tuesday night (Feb. 16), sales of Florence and the Machine's debut album, 'Lungs', rocketed by a staggering 1550% at online retailer Amazon.

She wasn't the only artist to benefit from the Brit Awards. Triple-award winner Lady Gaga's album, 'The Fame Monster,' re-entered the retailer's Top 10 while sales of Kasabian's 'West Ryder Pauper Lunatic Asylum' and Dizzee Rascal's 'Tongue N'Cheek' increased by 1625% and 2400% respectively.

"The Brits are famous for their collaborations and this year's duet from Florence and the Machine and Dizzee Rascal certainly seemed to hit the right note with the music buying public as their albums flew off our virtual shelves," said Julian Monaghan, head of music buying at Amazon.

Having been recognised for his Outstanding Contribution to British Music at the age of just 36, Robbie Williams saw sales of his back catalogue shoot up by 613%.

The Brit Award nominations for 2011 can be found here.