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What's That Song From the RadioShack 'Tear Into It' Commercial?

'Life Magazine,' by Cold Cave

It seems like indie rock buzz bands are popping up all over TV commercials these days -- and RadioShack (er, 'The Shack') is the latest to hop on the bandwagon. For their 'Tear Into It' spot, the electronics retailer chose the poppy synth riff of Cold Cave's 'Life Magazine' to soundtrack the gadgets on display.

For a band that relies heavily on technology for its sound, the pairing seems appropriate. The Philly-based trio makes heavy use of distorted keyboarded and synthesized feedback, as heard on its breakout album, 'Love Comes Close.' Programmed electronic beats, like the four-on-the-floor stomp from 'Life Magazine,' lend an additional '80s vibe to Cold Cave's hook-heavy tunes.

It actually doesn't come as much as a surprise to finally hear Cold Cave's music on a major television commercial -- the band garnered a tremendous amount of buzz in recent months after music blogs started catching on to its 2009 full-length debut. Frontman Wesley Eisold anchors the music with his baritone voice, drawing comparisons to Ian Curtis, though the band avoids Joy Division-esque doom and gloom by playing often upbeat, synth-washed pop.

Even though the 'Tear Into It' ad is a brisk 15 seconds, its infectious soundtrack is bound to bring even more attention to an already up-and-coming band. For now, Cold Cave are finishing up a tour of the Midwest and East Coast, before gearing up for a European tour this spring.
Can't find that song from that commercial? Send the commercial, movie or TV show to us at whatsthatsong@aim.com.

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nfm

mydownthere if you read the article, it mentions that the name is "the shack" now also the band is cold cave, not coldplay, also mentioned in the article

February 27 2010 at 6:54 PM Report abuse rate up rate down Reply
mydownthere

Dennis,
If you look on the buttom of this page, all those commentators here trying to promote their web sites, are actually sponsors of this news site, as well as the comments part. That's why AOL doesn't delete them, as they are making money out of them. Annoying, I know, but don't let it get to you, just ignore them.

February 27 2010 at 6:01 PM Report abuse rate up rate down Reply
mydownthere

Another ignorant reporter who can't even write the effing headlines. It is NOT called Radio Shack anymore. Now, the chain of stores is called "The Shack". My 5 year-old was wondering why it said Radio Shack. I think she is not a genius, just well leveled for her age, but what the hell is wrong with this "writer"?

February 27 2010 at 5:57 PM Report abuse rate up rate down Reply
mydownthere

I KNOW! IT'S COLDPLAY. ANOTHER SONG THEY RIPPED OFF FROM SOMEBODY LESS FAMOUS, PRETENDING IT'S THEIRS. BUT IT IS OK. GWENNETH PALTROW WILL PAY THE LAW SUIT SETTLEMENT, JUST TO KEEP HER HUSBAND EMPLOYED, AND PREVENT HIM FROM BEING CALLED MR. PALTROW AGAIN (THOUGH HE IS NOTHING WITHOUT HER, AS IS COLDPLAY)

February 27 2010 at 5:53 PM Report abuse rate up rate down Reply
David S.

Radio Shack is still around? I thought they were out of business.

February 27 2010 at 5:01 PM Report abuse rate up rate down Reply
Dennis

I'm glad to see that the infomercials disappear from this site as they are reported. Maybe they only disappear from my screen, but I can't believe that aol can't delete them as they are received. Maybe they pay for posting them.

February 27 2010 at 4:22 PM Report abuse rate up rate down Reply
1 reply to Dennis's comment
Brenda

The ads dissappeared from my screen as well.

February 27 2010 at 5:51 PM Report abuse rate up rate down Reply