Metal Blade Records On May 17, As I Lay Dying vocalist Tim Lambesis appeared in…
- Posted on Feb 18th 2010 2:30PM by Adam Horne
It seems like indie rock buzz bands are popping up all over TV commercials these days -- and RadioShack (er, 'The Shack') is the latest to hop on the bandwagon. For their 'Tear Into It' spot, the electronics retailer chose the poppy synth riff of Cold Cave's 'Life Magazine' to soundtrack the gadgets on display.
For a band that relies heavily on technology for its sound, the pairing seems appropriate. The Philly-based trio makes heavy use of distorted keyboarded and synthesized feedback, as heard on its breakout album, 'Love Comes Close.' Programmed electronic beats, like the four-on-the-floor stomp from 'Life Magazine,' lend an additional '80s vibe to Cold Cave's hook-heavy tunes.
It actually doesn't come as much as a surprise to finally hear Cold Cave's music on a major television commercial -- the band garnered a tremendous amount of buzz in recent months after music blogs started catching on to its 2009 full-length debut. Frontman Wesley Eisold anchors the music with his baritone voice, drawing comparisons to Ian Curtis, though the band avoids Joy Division-esque doom and gloom by playing often upbeat, synth-washed pop.
Even though the 'Tear Into It' ad is a brisk 15 seconds, its infectious soundtrack is bound to bring even more attention to an already up-and-coming band. For now, Cold Cave are finishing up a tour of the Midwest and East Coast, before gearing up for a European tour this spring.
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