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The Drums, 'Best Friend' -- Video Premiere

The Drums must swiftly be learning a thing or two about the hype machine. The Brooklyn natives, fresh from winning the NME Awards' Philip Hall Radar gong, have a BBC Sound of 2010 nomination and a tour support slot with last year's news, Florence And The Machine under their suitably skinny belts and it's still only March.

As the wave of hype builds, The Drums carry on releasing pure, unadulterated indie pop singles following 2009's 'Summertime' EP. 'Best Friend' will be the first single from The Drums' forthcoming but as yet untitled, debut album and has already made BBC Radio 1 DJ Zane Lowe's "hottest record" list.

Watch the video premiere to 'Best Friend', exclusively on Spinner.

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6 Comments

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Lukesia

Amo the Drums ! LOvely ! I LOVE IT

March 22 2010 at 10:58 AM Report abuse rate up rate down Reply
Dylan Huber

This is simply amazing. These guys rock.

March 05 2010 at 4:00 PM Report abuse rate up rate down Reply
Molly Hetherington

I love these guyysss!!!! That is what i call skill :) Connor :)

March 02 2010 at 1:16 PM Report abuse rate up rate down Reply
playtonic j

it is nowhere close to genius, but i did find it mildly entertaining

March 01 2010 at 4:48 PM Report abuse rate up rate down Reply
1 reply to playtonic j's comment
myspacedog

i know what you mean. the video itself isn't genius although it is brill. the genius lies in the context i.e. this massively hyped band, with any director in the world probably available to them, having the balls to put out such a simple video for their first big single and then self directing it.

plus you must admit the whole turning on the tape player thing, presumably as a fingers up to all the bad press they've gotten for using backing tracks live, is pretty damn cool. its seems to me that this is a young band who are doing what they want to do instead of what record company bosses think they should do. maybe i'm reading too much into this. i need to get a life...

March 01 2010 at 6:09 PM Report abuse rate up rate down Reply
myspacedog

this is the best god damn video i've seen from a 'hottly tipped band' in years. man the balls! seriously i was suspect of these lads, seen them live three times and at first i thought the hype was just that but these guys are signed to some big label and probably could have gotten anybody to do a video for them, but then they come out with this stripped down self directed slice of unadulterated genius! i am now officially in love with this band. they are the saviours of pure, unpretentious, sing along at the top your voice indie pop. keep it up and the haters will have to join the party or look away and die a little inside . . .

March 01 2010 at 4:01 PM Report abuse rate up rate down Reply