Amy Winehouse Designs Collection for Fred Perry
- Posted on Mar 12th 2010 7:00AM by Chris Mugan
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Confirmed Fred Perry fan Amy Winehouse has helped create a 17-piece women's line for the brand to be released in the autumn.Regularly seen herself in the firm's iconic polo shirts, the singer has committed to design four collections for them. Winehouse's first range features jumper dresses and Harrington jackets alongside her take on the trademark polo shirt.
Winehouse is only the latest female artist to ink such a deal with a clothing company. H&M put out a Madonna clothing range to a mixed reception, while Lily Allen created a collection for New Look. Gossip's Beth Ditto has worked with plus-sized women's wear chain Evans. Fred Perry, meanwhile, have in the past worked with male stars, including Paul Weller, the Specials' Terry Hasll and Damon Albarn.
John Flynn, managing director of Fred Perry, expressed excitement that Winehouse was working with his firm. "We have had a great relationship with her over the years as she has been a loyal fan and supporter," he said. A Fred Perry spokesman added that the singer had been "very involved" in the designs that focus mainly on pink and black. "It's Amy all over -- sharp, clever, sexy, lots of attitude – but stays true to the Perry aesthetic and unrivalled heritage."




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