Elvis Presley Marketing Rights 'To Be Sold'

In what is understood to be one of the most lucrative entertainment rights packages in the music business, CKX -- the entertainment company that owns an 85% interest in the likeness, image and name of Elvis Presley -- is in takeover talks with One Equity Partners, a division of JP Morgan Chase. The deal is said to be worth £333m ($500m), the Daily Telegraph reported.

CKX boasts an impressive portfolio of entertainment interests. As well as overseeing operations at Presley's Graceland estate, the company also owns the 'American Idol' franchise, represents David and Victoria Beckham, owns 19 Management and also controls an 80% interest in the name, likeness, trademarks and licensing agreement of boxing superstar Muhammad Ali.

Under the deal, CKX shareholders would receive around $6 (£4) a share. Share prices rose to $6.01 by lunchtime on Monday, March 29, up from $.5.57 ( )last week.

The company has stated its intention of focusing on the US market with specific interest in the 'American Idol' show in addition to the talent show 'So You Think You Can Dance' and 'If I Can Dream.'