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What's That Song in the Amazon Kindle Commercial Sequel?

'Stole My Heart,' by Little & Ashley

It takes but 30 seconds to tell this epic tale of a sailor turned scientist who creates a lovely girl but also turns out to be a robber who gets arrested by self-same lovely girl, all set to a darling little tune by Annie Little and Marcus Ashley. In this über-cute follow-up to the first Amazon Kindle commercial, half of the duo singing this romantic ditty -- Annie Little -- happens to be the heroine of the ad as well as that of its equally quirky predecessor, Kindle Commercial 1. And it all started with a contest.

Amazon got a nifty idea and announced an open call for people to produce their own DIY Kindle ads. Of all the finalists, Angela Kohler and Ithyle Griffiths's stop-motion video, shot on a teeny budget in one seven-hour day, emerged victorious. Their winning Kindle advert, scored with the Los Angeles-based Little & Ashley's endearing song 'Fly Me Away' and starring Little, was also an overall win for both Kindle lovers and haters alike. When the creative team benefited from Amazon's sponsorship of their animated work, and the spot became a viral favorite, Amazon commissioned a sequel.

In this follow-up, Little is paired with a geek-chic male co-star, and the animation seems to have gotten a bit of a budget boost, with the complex Van Gogh-esque stormy seas and Little's Tim Burton-ish animated dress sleeves playing well in contrast to the light, poppy track. 'Stole My Heart' parallel-narrates the sailor-robber-lover's story with simple lyrics about heart theft, love at first sight and the subsequent act of following a "lovely girl" around the world. If only all incidents of international stalking turned out this adorable.
Can't find that song from that commercial? Send the commercial, movie or TV show to us at whatsthatsong@aim.com.

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sherry

Where can I find the dress?

May 04 2010 at 9:23 PM Report abuse rate up rate down Reply
mc

sounds like a tune by Donovan

April 09 2010 at 11:20 AM Report abuse rate up rate down Reply
Alan

The spot certainly generates controversy, you have to admit that. Kind of like the song, short and catchy, might even have you humming it, or not. Like it or leave it it made you look at least once and that's good marketing.

April 09 2010 at 9:13 AM Report abuse rate up rate down Reply
bill

CUTE,,, I like it ,,, makes me HAPPY :-)

April 09 2010 at 8:50 AM Report abuse rate up rate down Reply
Linda Williams

I haaaate these commercials! Heard them over and over at Christmas and that creepy tune stuck in my head - finally had to sit still and see what they were advertising. But, it got my attention, didn't it? And I suppose that was their point.

April 09 2010 at 8:46 AM Report abuse rate up rate down Reply
Kim

I love the tune! I just can't ever remember what the commercial is for!

April 09 2010 at 7:33 AM Report abuse rate up rate down Reply
JOHN E.

I have been trying to find out about the beautiful piano music that was in the "ARIAS" (in Las Vegas) ad. sounds like several pianos all playing together. If some one knows or can lead me to where I can find out, please let me know.

April 09 2010 at 7:30 AM Report abuse rate up rate down Reply
DAN BUSHEY

I fell in love,with her,since the first commercial!!!!!!! /0 /0
>
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_/

April 09 2010 at 4:48 AM Report abuse rate up rate down Reply
KerryC

Who can afford a Kindle? Hey Amazon, keep wasting more money, time & effort on marketing instead of lowering the cost & I don't care what commercial/marketing is produced next, it still won't help sell them! Also, the advantages of books over a Kindle keep me in line at the bookstores, as I can be assured that I can read a book in the tub or at the beach & NOBODY will steal a book, however a Kindle will be stolen & traded for crack in a heartbeat!

April 09 2010 at 2:26 AM Report abuse rate up rate down Reply
loudbrod

I like the fresh approach and the song makes you feel good . Most of the time we get the same established artist sound or Feist girl . Its a nice change . Thanks

April 09 2010 at 1:58 AM Report abuse rate up rate down Reply