Annette Brown, Lifetime The story of June Carter Cash comes to life in the…
- Posted on May 17th 2010 11:30AM by Rob Smy
You've got a brand-new shiny Cadillac, an equally dazzling wristwatch, a jawline to die for and the perfect hairdo. What to do next? Get in that car and leather it down the road! Drive it at night, during the day or on a racetrack, all the while fixating on the dashboard, its pretty lights and, of course, the gear stick. So goes the commercial for the 2010 Cadillac CTS Sport Sedan. Much like other car-mercials these days, it's all whizzing graphics, dizzying camera angles, and dishy dudes and dames.
What sets this ad apart from the pack, then? The tune does. Penned by bearded Seattle solo act Eric Elbogen, aka Say Hi, the song is peppy from the get-go -- hand claps give way to an insistent, industrial-sounding drumbeat, some heavy minor-chord keyboard action and a throbbing bass line. Elbogen favors a bullhorn-like effect for his vocal and adopts some seriously spanking guitar work. All of this sounds pretty testosterone-tuned and sport sedan-friendly until we come to a screeching halt at the lyrics.
'One ... Two, One' is, in fact, all self-effacement and doom-saying -- Elbogen predicts "this'll never last" and asks, "how someone ... as sweet as you could ever be with me." If further proof were needed, then look no further than the song title -- 'One ... Two, One' -- the name itself implies ending up alone. So why, then, did the Cadillac chaps opt for this tune? We can only conclude that it's simply because it sounds so darn good and, for the 30 seconds of play it gets in the commercial, it packs just the right amount of machismo wallop to fit the fist-pumping mold, without revealing its deeper meaning. We'll be buying the tune -- and playing it in our Yugo.
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