Donald Kravitz, Getty Images If you are frustrated by talk of a Metallica album…
- Posted on May 21st 2010 7:00PM by Adam Horne
'American Idol' viewers were most likely tapping their feet on Tuesday night when Edward Sharpe and the Magnetic Zeros' joyous tune 'Janglin' started playing over Ford's latest car commercial. While the camera pans across a city scene, parkour enthusiasts, synchronized unicyclists and a band of parachutists put on a chaotic spectacle, all while an exuberant horn section and childlike chorus soundtrack the onscreen action.
Kicking off Ford's 'Pretty Big Deal' campaign, the ad begins with a young couple highlighting the car's "Look Ma, no keys!" ability before a celebratory snare kicks of the Magnetic Zeros' infectious, upbeat song from their debut album, 'Up From Below.' For the next 60 seconds, bouncy drums and doo-wop vocals provide the perfect aural accompaniment to the extras' whimsical displays of affection for the new Ford Fiesta.
Edwarde Sharpe and the Magnetic Zeros have made a name for themselves playing their unique brand of psychedelic folk. The 10-piece Los Angeles collective led by Alex Ebert bring the hippie vibe in full force, and it matches the carefree spirit of the ad perfectly. The spot ends with Ford's newest catchphrase, "It's a pretty big deal." Considering the number of eyeballs that watched the ad --and ears that heard 'Janglin' -- on Tuesday's 'Idol' broadcast, for Edward Sharpe and Co. it most certainly is.
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