Dimitrios Kambouris, Getty Images Move out of the way because Beyonce is playing…
- Posted on Jun 15th 2010 12:55AM by Steve Baltin
"It's a new means of expression for us. We get to do what we want in all of our splendor," N.E.R.D.'s Pharrell Williams told Spinner before the show about why bands are so eager to work with Activision. "We have no boundaries -- it's just fun across the board. In their minds we're providing the music, in our minds they're providing the visuals, so it's like a perfect marriage."
That was showcased during the night as a giant video screen showcased images from the company's upcoming releases to introduce the different performers, all of whom were musically associated with the games. That union was never more innovatively displayed than during a video game/live music duet -- after a trailer showcasing the company's next 'Guitar Hero' game, 'Warriors of Rock,' an animated punk band in New York's legendary CBGB's began their rendition of Queen's classic 'Bohemian Rhapsody,' only to be joined after the intro by Tool's Maynard James Keenan and a 100-person choir performing the song live.
The rock portion of the night was most represented during the 'Guitar Hero' segment, with Jane's Addiction, who will also be in the game, rocking 'Been Caught Stealing' and 'Mountain Song.' Cornell, whose reunited Soundgarden announced yesterday they will release a new single, 'Black Rain,' in the 'Guitar Hero' game as well, made a grand entrance, walking through the standing-room-only floor as he sang a beautiful orchestral version of 'Black Hole Sun.' It was a rock star moment for a very rock star party, the kind that's happening more and more in the video game world.