OK Go Premiere Another Ground-Breaking Video

OK Go have premiered their new video for the song 'End Love' on their official website.

As with their previous promos it's another clever, colourful, funny, mind-boggling piece of visual syncopation. The shoot for the video was in one single take - but in this case the take was over 18 hours long. Using time lapse filming it follows the band as they emerge from their sleeping bags and dance around a park with a group of volunteer dancers.

Reminiscent of the White Stripes video for 'The Hardest Button to Button' the stop-motion film is the latest in a line of brilliant videos by the LA-based four piece. Their treadmill routine for 'Here it Goes Again' in 2006 has been viewed over 50 million times on YouTube making it the 29th most viewed video of all time. (You can watch 'End Love' after the jump.)

Their film for 'WTF' featured kaleidoscopic special effects. Previously the band have become living wallpaper and exploded drumkits in the name of promotion.

'End Love' is the most recent in a series of videos that the L.A.-based four piece is creating for every song on their latest album, 'Of the Blue Colour of the Sky.' Previously this year This Too Shall Pass found the band singing their Prince-influenced preppy pop alongside an incredible Rude Goldberg machine that ended in them being splattered with primary-coloured paint.