What's That Song in the Apple 'iPad Is Delicious' Commercial?

'Never Stop,' Chilly Gonzales

Remember how for its iPad commercial, Apple pared off everything from the Yeah Yeah Yeah's 'Gold Lion' except the beat and a bit of guitar riff? Well, now the latest track to be enlisted to endorse the wonder tablet is Chilly Gonzales' 'Never Stop.' Since the vocals and funky bass don't kick in until a minute into the song, the neat and clean beat comes ready as is. Makes you want to tap on something ... something "magical" and "delicious," perhaps?

If this ad doesn't make you want to read David Sedaris, chop up video game fruit or smoosh up pie charts using your finger-pointing skills, it does make you want to dance, or perhaps rap, or perhaps both. But, wait: Chilly Gonzales knew the additional potential of his catchy little number and made a rap remix, with the talented Brian Scott Bagley doing the rapping and the tapping, and also featuring the international hula hoop starlet Marawa the Amazing as well as Boubou the keyboard-playing cat. It's as fun and naughty as it sounds.

It's getting eclectic up in here, isn't it? That should be expected from the jazz virtuoso turned MC/electro producer turned soundtrack producer turned world-record breaker (for his 27-plus-hour solo piano concert). And now the Canadian-born, Paris-based musician born Jason Charles Beck has attached the "Chilly" prefix to his Gonzales stage name, which he first picked up when the Renaissance man reinvented himself as a Jewish supervillain MC.

The ad plug comes conveniently timed with the upcoming release of Chilly Gonzales' album 'Ivory Tower' on Sept. 14. It's a companion piece to 'Ivory Tower,' a film starring Gonzales as an eccentric "jazz piano" champion genius stuck in a love triangle with Peaches as a performance artist and Tiga as his greedy brother antihero, and featuring a cameo by collaborator Feist. Curious yet? Peek at a few visuals from the upcoming feature in Chilly Gonzales' 'I Am Europe' music video.

And now that the snappy beat and finger snaps of 'Never Stop' are securely stuck in your head -- with proper context -- it's OK to tap your tabletop.